Tissue and Hygiene in Peru - Research and Markets

In 2023, the tissue and hygiene landscape in Peru registered positive retail value growth, while retail volume results were challenged by ongoing inflation. The increase in the prices of supplies, packaging and transportation has been a key challenge for competitors. As such, players on the landscape have made tactical decisions to help retain profit margins, including price promotions and shrinkflation; reducing units per packaging without lowering the price point.

The Tissue and Hygiene in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TISSUE AND HYGIENE IN PERU

EXECUTIVE SUMMARY

Tissue and hygiene in 2023: The big picture
Key trends in 2023
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MENSTRUAL CARE IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Standard towels grow marginally in retail volume as price points rise
Night towels drive growth as awareness and interest among consumers rises
Kimberly Clark launches the first pantyliner with a pH indicator

PROSPECTS AND OPPORTUNITIES

Awareness of eco-friendly options is increasing, however, growth will be minimal
Pricing and marketing remain key strategies for players in sanitary towels
Pantyliners continue to grow, while tampons remain a niche product

CATEGORY DATA

Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

NAPPIES/DIAPERS/PANTS IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales recover as rising birth rates and out-of-home activities drive retail volume growth
Private label grows as consumers trade down during a time of rising price points
Brands attract first-time mothers to drive retail value growth

PROSPECTS AND OPPORTUNITIES

Sustainability is slow to grow as players look to educate consumers on eco-attributes
Competitors focus on innovation to add value while birth rates decline
Product innovations focus on absorption and skin care benefits

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

RETAIL ADULT INCONTINENCE IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising awareness of adult incontinence goods drives growth in 2023
Price is a key factor in the purchasing decisions of retail adult incontinence goods
Pharmacies lead sales as doctors and pharmacists recommend products to consumers

PROSPECTS AND OPPORTUNITIES

Communication efforts by brands aid ongoing growth across the forecast period
Players target active adults to drive sales and increase the consumer base
Brands focus on attracting new users to build a base of loyal consumers

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

WIPES IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Low prices become the norm, challenging retail value growth of wipes
Small personal wipes lose relevance as the offer of baby wipes continues to grow
High levels of competition between brands, with a rising entry of smaller players

PROSPECTS AND OPPORTUNITIES

Economic brands gain further ground across the early forecast period
Wipes continue to grow as penetration improves
Cross-selling is a key marketing strategy to boost sales in wipes

CATEGORY DATA

Table 38 Retail Sales of Wipes by Category: Value 2018-2023
Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

RETAIL TISSUE IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Players become more competitive, reducing price points to attract consumers
Retail volume sales of paper towels decline, considered unessential during price hikes
Paracas gains ground through low prices, while Elite Triple Hoja offers a premium option

PROSPECTS AND OPPORTUNITIES

Private label set to gain ground as consumers focus on affordable essentials
Discounters and Cash & Carry stores post strong growth over the early forecast period
Improving penetration and effective marketing strategies drive growth

CATEGORY DATA

Table 44 Retail Sales of Tissue by Category: Value 2018-2023
Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

AWAY-FROM-HOME TISSUE AND HYGIENE IN PERUKEY DATA FINDINGS

2023 DEVELOPMENTS

Away-from-home tissue and hygiene grows as consumers return to foodservice
Material costs drop in 2023, allowing competitors to gain higher margins
Distribution is a key factor as smaller players turn to retailing channels

PROSPECTS AND OPPORTUNITIES

New shopping centres open in Peru, driving sales on the AFH landscape
Low price points will limit competition in AFH tissue
AFH adult incontinence shows strong opportunity for growth

CATEGORY DATA

Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

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