Tissue and Hygiene in Switzerland - Research and Markets

In 2023, tissue and hygiene in Switzerland posted modest value sales growth fuelled by high inflation.

The Tissue and Hygiene in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TISSUE AND HYGIENE IN SWITZERLAND

EXECUTIVE SUMMARY

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MENSTRUAL CARE IN SWITZERLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Steady value growth in menstrual care
Organic and niche brands attract consumer interest
Supermarkets and hypermarkets gain value share

PROSPECTS AND OPPORTUNITIES

Menstrual care faces ongoing maturity
Sustainability trend to drive product development
Private label to challenge brands on quality and sustainability

CATEGORY DATA

Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

NAPPIES/DIAPERS/PANTS IN SWITZERLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Ongoing volume decline as birth rate reaches all time low
Use of disposable pants widens to younger children
In-store retail sales strengthen post-pandemic

PROSPECTS AND OPPORTUNITIES

Innovative products to drive constant value growth in nappies/diapers/pants
Disposable pants have strong growth potential
Competitive landscape likely to remain stable during the forecast period

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

RETAIL ADULT INCONTINENCE IN SWITZERLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

More active ageing population boosts demand for retail adult incontinence
Consumers return to buying adult incontinence in-store
Essity AB retains its leading position

PROSPECTS AND OPPORTUNITIES

Ageing population set to support sales growth over the forecast period
Innovation to deliver better quality and sustainable products
E-commerce channel offers multiple shopper benefits

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

RX/REIMBURSEMENT ADULT INCONTINENCE IN SWITZERLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand strengthens in 2023
Growing acceptance of adult incontinence supports sales development
Product development closely related to moderate/heavy adult incontinence

PROSPECTS AND OPPORTUNITIES

Ageing population and reduction in stigma associated with incontinence to fuel demand
Consumers likely to seek appropriate guidance during the forecast period, boosting sales
Price sensitivity set to support sales over the forecast period

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028

WIPES IN SWITZERLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Wipes face slowdown in value sales
Consumers seek more affordable wipes
Demand for baby wipes is resilient amid rising costs of living

PROSPECTS AND OPPORTUNITIES

Sustainability will shape the development of wipes category
Private label to increase position in wipes
Product functionality of key concern to consumers

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2018-2023
Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

RETAIL TISSUE IN SWITZERLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Retail tissue consumption levels normalise post-pandemic
Mature competitive landscape limits innovation
Eco-friendly options gain appeal in retail tissue

PROSPECTS AND OPPORTUNITIES

Retail tissue faces stable future
Ongoing economic uncertainty is likely to drive search for affordable options
Consumers likely to buy higher quality toilet paper over the forecast period

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2018-2023
Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

AWAY-FROM-HOME TISSUE AND HYGIENE IN SWITZERLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Steady growth as business economy bounces back
Revival of out-of-home lifestyles shapes category development
Businesses are making more sustainable choices

PROSPECTS AND OPPORTUNITIES

Workplace and travel trends to drive business demand
Businesses adapt to the needs of an ageing population
Sustainable options will be a higher priority for businesses

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

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