Consumer Appliances in Morocco

Moroccan consumers were more reluctant to buy consumer appliances in 2024 amid rising prices caused by hikes in VAT and import taxes. There was a sizeable drop in retail volume sales as consumers postponed or avoided appliance purchases. Smaller consumer appliances were hit hard by a 30% import tax, urging many consumers to focus on repairs and maintenance of existing goods.

The Consumer Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.