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Luxury Writing Instruments and Stationery in Thailand

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    Report

  • 17 Pages
  • December 2021
  • Region: Thailand
  • Euromonitor International
  • ID: 2597731
The demand for luxury writing instruments and stationery weakened during the pandemic. People reduced their purchases on products that were perceived as non-essential. As a consequence of social distancing measures, people were banned from gathering and celebrating in large numbers. As they were unable to meet up to celebrate special occasions with their families and friends, demand fell away for the purchase of luxury writing instruments and stationery for the purpose of gift giving.

The publisher's Luxury Writing Instruments and Stationery in Thailand report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2025 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Writing Instruments and Stationery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • The category experiences a return to positive growth in 2021 as industry players develop and extend their retailing channels and marketing initiatives
  • Launch of limited editions stimulates consumer interest during the pandemic
  • Growing use of digital devices poses threat to luxury writing instruments and stationery

PROSPECTS AND OPPORTUNITIES
  • Digital disruption and competition from mass brands due to the ongoing pandemic hamper forecast period growth
  • Ecological factors become a more important element in marketing strategies
  • Widening distribution and greater use of promotions characterise the category

CATEGORY DATA
  • Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
  • Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
  • Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
  • Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
  • Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
  • Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026

LUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
  • Luxury goods in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?

MARKET DATA
  • Table 8 Sales of Luxury Goods by Category: Value 2016-2021
  • Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
  • Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
  • Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
  • Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
  • Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
  • Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
  • Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources