Tissue and Hygiene in Brazil - Research and Markets

In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in Brazil outpaced that in other nations, positioning itself amongst the top-ranking countries in terms of retail value sales, and is set to go from fifth in the world to fourth in the next year or so, surpassing Germany.

The Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MENSTRUAL CARE IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

Menstrual care grows despite maturity and social difficulties
Addressing menstrual poverty and health concerns takes centre stage
Media partnerships on menstrual care positively impact companies

PROSPECTS AND OPPORTUNITIES

Holistic care to drive innovation
Private label emerging as an affordable and high-quality alternative
Social responsibility and sustainability are priorities for consumers

CATEGORY DATA

Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

NAPPIES/DIAPERS/PANTS IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

Disposable pants takes the spotlight amidst a declining volume performance for nappies/diapers
Nappies/diapers/pants consolidates and expands after economic crisis
Competitive landscape is not advantageous for all players

PROSPECTS AND OPPORTUNITIES

Premiumisation set to be a significant driver of value growth in the forecast period
Shifting preferences and opportunities for private label in nappies/diapers/pants
Embracing sustainability in baby care in Brazil

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

RETAIL ADULT INCONTINENCE IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising knowledge around adult incontinence products highlights the category
Digital innovation raises awareness and helps caregivers
Online pharmaceutical channels empower shopping for incontinence products

PROSPECTS AND OPPORTUNITIES

Incontinence pants to gain share, but nappy/diaper format to remain dominant
Sustainable solutions on the rise in the Brazilian market
Innovations to ensure comfort will be a growth driver

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

RX/REIMBURSEMENT ADULT INCONTINENCE IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

Resilience despite a shortage of products
The impact of government programmes increases in Brazil
Geopolitical turmoil presents challenges to the supply chain

PROSPECTS AND OPPORTUNITIES

Brazil’s demographic situation set to drive growth
Farmácia Popular to continue driving growth in Rx/reimbursement adult incontinence
Electronic prescriptions will ensure timely access for consumers

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028

WIPES IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

Wipes remain must-have products in Brazil in the post-pandemic landscape
Baby wipes nurture innovation and address the concerns of new parents
Private label gains relevance and grows in wipes

PROSPECTS AND OPPORTUNITIES

Wipes to maintain robust growth and innovation in the forecast period
Usage for cleaning is amongst the main trends, both for households and on-the-go
Navigating eco-friendly initiatives within wipes

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2018-2023
Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

RETAIL TISSUE IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

Consolidation shapes retail tissue in Brazil
Wider scenario of uncertainty shows shifts in consumer preferences
Supply chains and channels broaden the competitive scenario

PROSPECTS AND OPPORTUNITIES

Increasing awareness will drive demand for premium offers
Mergers and acquisitions should weaken, but not disappear
Retail tissue paves the way for greener initiatives

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2018-2023
Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

AWAY-FROM-HOME TISSUE AND HYGIENE IN BRAZILKEY DATA FINDINGS

2023 DEVELOPMENTS

AFH tissue and hygiene thrives in the post-pandemic era, at least in the short term
Resilience amidst adversity in AFH tissue and hygiene
Strategic pricing and supply chain dynamics consolidate the competitive scenario

PROSPECTS AND OPPORTUNITIES

AFH tissue and hygiene to sustain growth in the forecast period
Opportunities to move towards a greener future
Health awareness set to drive sales of hygiene products

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

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Table of Contents

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