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Consumer Health in Nigeria

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    Report

  • 94 Pages
  • October 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 2598292
The consumer health market in Nigeria remains severely impacted by high inflation, following a sharp rise in fuel costs and currency depreciation in 2023. Import-dependent categories like vitamins and dietary supplements have faced even stronger price hikes, although even categories dominated by locally manufactured items, such as analgesics, have seen massive price increases.

The Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflationary pressures have negative impact on performance
  • Adult acetaminophen leads growth
  • New product development remains muted in 2024
PROSPECTS AND OPPORTUNITIES
  • Expected economic recovery will drive stronger demand
  • Adult acetaminophen will be key driver of growth
  • High unit prices will remain a strong feature of the market
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflationary pressures and rising prices impact consumer demand
  • Medicated confectionery and paediatric cough/cold remedies see strong performances
  • Local brands outperform their international competitors amid ongoing economic challenges
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for cough, cold and allergy remedies, supported by an improving economy
  • Growing child population will boost demand for paediatric cough/cold remedies
  • Local production is expected to increase in bid to moderate prices
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Negative economic conditions impact digestive remedies
  • Antacids see strongest performance
  • New product development remains limited, due to challenging economic conditions
PROSPECTS AND OPPORTUNITIES
  • Strong scope for growth as economy improves and consumers become more informed about the benefits of digestive remedies
  • Antacids will show especially strong performance
  • Competition from lower-priced variants to increase as inflationary pressures continue to drive up unit prices
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflationary pressures continue to impact on demand
  • Vaginal and topical antifungals perform strongly, due to their perceived essential status
  • Companies focus on smaller pack sizes
PROSPECTS AND OPPORTUNITIES
  • Improving economic conditions, combined with demographic changes will boost overall demand
  • Topical antifungals, vaginal antifungals and topical germicidals/antiseptics will lead category growth
  • Affordability will continue as major concern of manufacturers
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN NIGERIA2024 DEVELOPMENTSSLEEP AIDS IN NIGERIA
2024 DEVELOPMENTS
  • High stress levels support demand for sleep aids but sales remain insignificant
PROSPECTS AND OPPORTUNITIES
  • Acceptance of sleep aids may lead to value growth but natural alternatives pose competition
EYE CARE IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Unaffordable prices and low levels of awareness limit demand for eye care
  • Standard eye care sees stronger performance, driven by rising levels of awareness, although inflationary pressures limit volume demand
  • Urban consumers exhibit greater understanding of eye health
PROSPECTS AND OPPORTUNITIES
  • Growth opportunities for eye care over the forecast period
  • Standard eye care will continue as key driver of demand
  • Marketing initiatives aimed at raising awareness will be a major manufacturer focus
CATEGORY DATA
  • Table 37 Sales of Eye Care by Category: Value 2019-2024
  • Table 38 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 39 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 40 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 41 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflationary conditions impact performance of wound care in 2024
  • Sticking plasters/adhesive bandages will see stronger performance
  • Beiersdorf leads increasing fragmented landscape
PROSPECTS AND OPPORTUNITIES
  • Improved economic conditions will drive stronger demand
  • Gauze, tape, and other wound care has scope to expand, due to growing awareness and increase in need for post-surgery care
  • Local players to focus on partnerships with international brands to widen their product ranges
CATEGORY DATA
  • Table 43 Sales of Wound Care by Category: Value 2019-2024
  • Table 44 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 45 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 46 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 47 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 48 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic conditions impact sales of vitamins
  • Multivitamins and vitamin C see strongest performances
  • Diverse range of offerings cater to low- and upper-income consumers
PROSPECTS AND OPPORTUNITIES
  • Growing focus on preventative healthcare will help to drive performance as economy improves
  • Vitamin C and multivitamins will continue to lead category performance
  • Premium brands will perform well, driven by upper-income consumer base
CATEGORY DATA
  • Table 49 Sales of Vitamins by Category: Value 2019-2024
  • Table 50 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 51 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 53 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 54 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising unit prices drive strong value growth as volumes decline
  • Combination dietary supplements lead growth
  • Smaller brands offer affordable alternatives
PROSPECTS AND OPPORTUNITIES
  • Strong growth for dietary supplements amid rising health awareness
  • Strong demand for fish oils and combination dietary supplements
  • Local brands have considerable scope for expansion
CATEGORY DATA
  • Table 56 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 57 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 58 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 59 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 60 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 61 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflationary pressures and prevailing cultural norms have negative impact on performance
  • Weight supplements are increasingly valued for their convenience
  • Direct sellers face ongoing challenges
PROSPECTS AND OPPORTUNITIES
  • Rising awareness on health and wellness will boost performance, given rising incidence of obesity-related illnesses
  • Weight loss supplements and meal replacement products will lead growth
  • Wider range of brands to cater to a diverse range of income segments will boost demand
CATEGORY DATA
  • Table 63 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN NIGERIA
2024 DEVELOPMENTS
  • Rising interest in sporting activities expands the consumer base for sports nutrition
  • High price points lead sport nutrition to be popular among affluent consumers
  • International players drive sales as the landscape lacks local options
PROSPECTS AND OPPORTUNITIES
  • Rising interest in health and wellness drives sales across the forecast period
  • Consumer awareness campaigns to fuel significant sales
  • E-commerce drives sales as social media plays an increasing role
HERBAL/TRADITIONAL PRODUCTS IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflationary conditions have negative impact on performance
  • Herbal/traditional topical analgesics benefit from being relatively affordable
  • Launch of innovative Salonpas Pain Relief Patch generate additional consumer interest
PROSPECTS AND OPPORTUNITIES
  • Economic recovery and improved consumer spending power will boost demand
  • Herbal/traditional cough cold and allergy remedies will lead growth
  • Direct sellers poised to rebound as economic conditions improve
CATEGORY DATA
  • Table 69 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 70 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 73 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 74 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN NIGERIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflationary pressures impact performance in 2024
  • Paediatric analgesics performs well, due to their essential status
  • Benylin Paediatric Syrup suffers product recall, while local brands see strong performance
PROSPECTS AND OPPORTUNITIES
  • Improved economic conditions and increase in child population will drive future growth
  • Paediatric vitamins and dietary supplements will lead growth as rising levels of health awareness boost demand
  • Maintaining affordability will be key challenge for brands
CATEGORY DATA
  • Table 75 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 77 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 78 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029