Consumer Health in Belarus - Research and Markets

The effect of COVID-19 on consumer health in Belarus is more muted in 2021 compared to the previous year, as consumers resume a normal lifestyle.

The publisher's Consumer Health in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021

DISCLAIMERDEFINITIONS

SOURCES

Summary 2 Research Sources

ANALGESICS IN BELARUSKEY DATA FINDINGS

2021 DEVELOPMENTS

After a peak in the early stages of the COVID-19 pandemic, demand for acetaminophen normalises in 2021
Healthy living Belarusians expected to turn to natural remedies over the prolonged use of analgesics
State-owned domestic player, Borisovskiy Zavod Meditsinkikh Preparatov, maintains competitive advantage

PROSPECTS AND OPPORTUNITIES

Opportunities for domestic brands to gain shares with expanded portfolios
Adult combined analgesics shows scope for development in the time of COVID-19 and beyond
Topical analgesics/anaesthetic not to be overlooked, as competition between players remains strong

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BELARUSKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 continues to stimulate sales of cough and cold remedies, with consumers seeing Rx drugs as the most effective
Allergy remedies sees higher growth due to people spending more time outdoors
Domestic player Lekpharm maintains lead, while global players take a backseat and use TV advertising to stay in the game

PROSPECTS AND OPPORTUNITIES

Players to benefit from observing consumer lifestyle trends and offering products to suit demand
Multi-media advertising to strengthen brand awareness in competitive category
Domestic players look set to forge ahead with new product developments to keep local competition strong

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN BELARUSKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 treatments and growing obesity level strengthen need for digestive remedies

OTC to Rx switches of drugs and reduced travel continue to negatively affect motion sickness remedies in 2021

Strong competition in digestive remedies, with both global and local brands gaining advantages

PROSPECTS AND OPPORTUNITIES

Traditional digestive remedies to see ongoing demand due to levels of obesity in country
Potential hybrid products between digestive remedies and dietary supplements to cater to a more health-conscious audience
Health-aware Belarusians cooking immune-boosting food at home, lessening the need for digestive remedies

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN BELARUSKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 continues to hinder the growth of dermatologicals as they are considered unnecessary
Antipruritics and haemorrhoid treatments benefit from excessive handwashing and consumers spending more sedentary time at home
Borisovskiy Zavod Meditsinkikh Preparatov maintains its company lead as competition heats up between brands after players disappear

PROSPECTS AND OPPORTUNITIES

Antipruritics and nappy (diaper) rash treatments (marketed as antipruritics) see scope for growth
Advertising to heighten brand awareness particularly important in this highly competitive category
Players advised to follow consumer lifestyle trends in relation to popular and declining products

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

WOUND CARE IN BELARUSKEY DATA FINDINGS

2021 DEVELOPMENTS

Decline in automobile sales negatively affects first aid kits for, while plasters remain in demand due to more time spent outdoors
Consumers switching from gyms to running and cycling will balance out any dip in sales seen
Leading players maintain top spots, as premium wound care trend emerges

PROSPECTS AND OPPORTUNITIES

Players use eye-catching colours to make their economy packs of plasters stand out on the shelves
Domestic competition to heat up in premium wound care
Opportunities in first aid kits continue to drive innovation

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2016-2021
Table 36 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Wound Care: % Value 2017-2021
Table 38 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 39 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN BELARUSKEY DATA FINDINGS

2021 DEVELOPMENTS

Multivitamins maintains popularity for its immune-boosting benefits
Stockpiling spike could see muted sales for remainder of year, before vitamins bounces back

GSK Consumer Healthcare maintains lead, despite losing shares to previous top player Recordati SpA

PROSPECTS AND OPPORTUNITIES

Strong competition expected in multivitamins, with some smaller brands set to go under if they cannot continue to meet high demand
New product developments expected in vitamin D, as the supplement is an ideal addition for the time of COVID-19
Affordability continues to be a major driver as consumers seek value for money

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2016-2021
Table 42 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 43 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 44 NBO Company Shares of Vitamins: % Value 2017-2021
Table 45 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 46 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN BELARUSKEY DATA FINDINGS

2021 DEVELOPMENTS

Dietary supplements sees boost from COVID-19 as consumers seek immune-strengthening products
Players face opportunities in developments and challenges from registrations
Global powerhouse players and strong advertising strategies maintain competitive status quo

PROSPECTS AND OPPORTUNITIES

Fierce competition within the most popular categories is expected
Television and social media advertising essential for players to stay in the game
Affordability to remain a strong driver over forecast period

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2016-2021
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 50 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 51 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN BELARUSKEY DATA FINDINGS

2021 DEVELOPMENTS

Polarised consumer attitudes create both opportunities and challenges for weight management and wellbeing products
Direct impacts from COVID-19 not so strong, with decent ongoing growth projected despite challenges faced
Evalar maintains its overall top place, as Oriflame Cosmetics dominates meal replacement

PROSPECTS AND OPPORTUNITIES

Demand set to continue whilst obesity remains an issue, with COVID-19 heightening health awareness overall
Innovation expected with natural positioning and crossover products with extra benefits
Television and social media advertising essential to become front of mind for consumers

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN BELARUSKEY DATA FINDINGS

2021 DEVELOPMENTS

Sports nutrition remains largely unaffected by COVID-19, as sporting consumers continue with their training schedules
An updated image takes sports nutrition into a new era, whilst smaller domestic players may struggle to keep up
Strong competition in sports nutrition: Optimum Nutrition maintains lead, but Scitec has upped its game

PROSPECTS AND OPPORTUNITIES

Ongoing modernisation of image required to keep driving sales forward
Protein bars, trial tubs and flavoured shakes offers strategies for smaller players to stay in the game
Consumer price sensitivity high in sports nutrition, so affordability is a must

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2016-2021
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN BELARUSKEY DATA FINDINGS

2021 DEVELOPMENTS

Existing popularity of herbal/traditional products further boosted by COVID-19
Limited value growth expected until herbal/traditional products reach a wider consumer audience
Borisovskiy Zavod Meditsinkikh Preparatov OAO maintains overall company lead, but fails to top any of the brands

PROSPECTS AND OPPORTUNITIES

Most popular categories continue to see strong opportunities during COVID-19 and beyond
Image modernisation from the larger players, while smaller domestic brands retain traditional consumer audience
Affordable pricing essential to continue to drive sales in somewhat limited category

CATEGORY DATA

Table 67 Sales of Herbal/Traditional Products: Value 2016-2021
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN BELARUSKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 boosts sales of paediatric analgesics, cough and cold remedies, and vitamins and vitamins and dietary supplements
Category faces challenges to growth, from declining birth rates to COVID-19 impacts on health services
Foreign players dominate paediatric health as parents have a high level of trust in global brands

PROSPECTS AND OPPORTUNITIES

Most popular categories continue to be supported by parents wishing to keep their children safe in the time of COVID-10 and beyond
Portfolio expansion of popular products for a paediatric audience sets a tone for players to follow
Price-to-quality ratio essential to attract new custom and retain ongoing sales

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026

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