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Tissue and Hygiene in Slovakia

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    Report

  • 51 Pages
  • March 2025
  • Region: Slovakia
  • Euromonitor International
  • ID: 2610569
Tissue and hygiene in Slovakia recorded moderate value growth in 2024, driven by inflationary pressures and shifts in consumer purchasing behaviour. While price increases were lower compared to the previous year, they remained a challenge for many households. Consumers sought lower-cost alternatives, frequently purchasing products on promotion or switching to more affordable private label options.

The Tissue and Hygiene in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumer preference for premium and comfortable products drives sales
  • Procter & Gamble secures leadership through innovation and value-focused strategies
  • E-commerce expands as consumers seek convenience and product variety
PROSPECTS AND OPPORTUNITIES
  • Sustainability and eco-conscious purchasing to shape future growth
  • E-commerce to continue expanding but remain secondary to brick-and-mortar retail
  • Innovation to target niche consumer groups
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Market stagnation due to demographic shifts and slow innovation
  • Procter & Gamble leads through brand recognition and marketing efforts
  • Hypermarkets remain dominant, but e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
  • Declining birth rates expected to impact sales negatively
  • E-commerce to expand, but physical retail will retain dominance
  • Product innovation to focus on sustainability and comfort
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising awareness and consumer education drive category growth
  • Essity AB maintains leadership through portfolio expansion and product innovation
  • Health and beauty specialists lead distribution, but e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
  • Ageing population to sustain category growth despite reimbursement competition
  • E-commerce to expand, offering enhanced accessibility and convenience
  • Sustainability and material innovation to shape future product development
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Legislative changes enhance accessibility and affordability
  • Leading players prioritise product effectiveness and patient comfort
  • Pharmacies remain the dominant distribution channel, ensuring product availability
PROSPECTS AND OPPORTUNITIES
  • Ageing population to drive long-term category growth
  • Sustainability and product innovation to shape competition
  • E-commerce to expand but remain secondary to pharmacies
CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Affordability, effectiveness, and convenience drive category growth
  • Procter & Gamble sustains leadership through brand recognition and marketing
  • Supermarkets lead distribution, while e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
  • Demand for eco-friendly and premium wipes set to rise
  • E-commerce expansion expected to reshape shopping habits
  • Product innovation to focus on sustainability and effectiveness
CATEGORY DATA
  • Table 42 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Value-conscious consumers seek affordability without compromising quality
  • Metsä Tissue strengthens its market presence through promotion and innovation
  • Hypermarkets and supermarkets dominate, but health and beauty specialists gain traction
PROSPECTS AND OPPORTUNITIES
  • Premiumisation and sustainability to drive future growth
  • Brick-and-mortar retail to remain dominant despite digital advancements
  • Innovation to focus on enhanced softness, scents, and sustainability
CATEGORY DATA
  • Table 48 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising prices and sustainability drive away-from-home tissue and hygiene growth
  • Ageing population drives demand for away-from-home adult incontinence products
  • Innovation in away-from-home tissue and hygiene aligns with business needs
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected despite slowing price increases
  • Hospitals and HoReCa to drive channel evolution
  • Sustainability and convenience to shape future innovation
CATEGORY DATA
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029