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Tissue and Hygiene in the Czech Republic

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    Report

  • 58 Pages
  • March 2025
  • Region: Czech Republic
  • Euromonitor International
  • ID: 2620087
Tissue and hygiene saw a decline in value sales in current terms in the Czech Republic in 2024, following two years of strong inflation driven growth. Promotional events play a key role in the tissue and hygiene market, and with inflationary pressures increasing consumer budget consciousness in the latter part of the review period, promotional activity exerted a notable downward pressure on value sales in 2024.

The Tissue and Hygiene in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN THE CZECH REPUBLICKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High VAT rate slows recovery of retail volumes
  • Branded products continue to dominate, though private label is important
  • Menstrual care is about alternatives
PROSPECTS AND OPPORTUNITIES
  • Menstrual care likely to stagnate in volume
  • E-commerce set to strengthen, but drugstores will remain dominant distribution channel
  • Reusable options will increase
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN THE CZECH REPUBLICKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reusable diapers losing traction
  • Competitive landscape remains largely unchanged
  • Grocery retailers remains dominant distribution channel
PROSPECTS AND OPPORTUNITIES
  • Decline foreseen for nappies/diapers/pants
  • E-commerce set to see growth fuelled by convenience
  • Eco-reasonable and green products will increase the share
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN THE CZECH REPUBLICKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Lower VAT rate supports the growth of the category
  • Product innovation and better visibility helps to boost sales
  • Distribution of retail adult incontinence remains unchanged
PROSPECTS AND OPPORTUNITIES
  • Category set to see further growth
  • Increasing penetration of private label brands
  • More sophisticated product innovation to come
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN THE CZECH REPUBLICKEY DATA FINDINGS
2024 DEVELOPMENTS
  • New legislation adjusts reimbursement limits and VAT on incontinence products
  • The competitive landscape sees very little change in 2024
  • Pharmacies remains the dominant distribution channel for Rx/reimbursement adult incontinence products
PROSPECTS AND OPPORTUNITIES
  • Rx/reimbursement adult incontinence set to see further growth
  • Subscription services are expected to gain in popularity
  • Quality of life and personal hygiene will further fuel demand
CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN THE CZECH REPUBLICKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for wipes stagnates
  • The category remains fragmented, with high share for private label
  • Consumers seek cheaper wipes through discounters and private label
PROSPECTS AND OPPORTUNITIES
  • Innovation and green trend to drive value growth during the forecast period
  • E-commerce and discounters set for healthy growth
  • Sustainability to support growth of overall wipes category
CATEGORY DATA
  • Table 42 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN THE CZECH REPUBLICKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Discount promotions play key role within the category
  • A fiercely competitive landscape
  • Ecology and frugality impact retail tissue products
PROSPECTS AND OPPORTUNITIES
  • Sustainability and reusable options will likely challenge the retail tissue products category
  • No significant changes to be seen in distribution patterns
  • Brands likely to differentiate from private label
CATEGORY DATA
  • Table 48 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE CZECH REPUBLICKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth for AFH tissue in 2024
  • AFH adult incontinence continues to grow, though there is pressure from health care system to keep costs low
  • Sustainability in AFH sector is welcomed, but mainly for cost-saving reasons
PROSPECTS AND OPPORTUNITIES
  • Concerns over sustainability might hit growth potential
  • Horeca revival set to support positive sales
  • Sustainable options are likely to further penetrate the AFH segment
CATEGORY DATA
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029