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Home Care in Slovakia

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    Report

  • 63 Pages
  • February 2025
  • Region: Slovakia
  • Euromonitor International
  • ID: 2620095
The major factor shaping the performance of home care in Slovakia at the end of the review period remained the relatively low purchasing power of consumers. Despite a slowdown in both the country’s rate of inflation and price increases in home care in 2024, local consumers remained careful with their spending. Therefore, everyday use home care products were increasingly popular when made available via strong price promotions or offered in value for money large packaging.

The Home Care in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic pressures see consumers shift to lower-priced products
  • More modern variants pique consumer interest
  • Henkel continues to invest in the category
PROSPECTS AND OPPORTUNITIES
  • Laundry care to return to retail volume growth as economic conditions stabilise
  • Innovation to stimulate the use of liquid fabric fresheners
  • Consumers to research products and deals to make informed choices
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2019-2024
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
  • Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Automatic format drives retail value growth in a developing category
  • Convenience and innovation boost automatic dishwashing tablets
  • Push-pull factors for dishwashing additives
PROSPECTS AND OPPORTUNITIES
  • Positive performance anticipated as the economic situation stabilises and dishwasher possession rises
  • Automatic dishwashing to drive growth
  • New product development to add value to dishwashing
CATEGORY INDICATORS
  • Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 28 Sales of Dishwashing by Category: Value 2019-2024
  • Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Focus remains on multifunctional and economy options
  • Multi-purpose cleaners continue to substitute for floor cleaners
  • Ongoing correction in the demand for home care disinfectants
PROSPECTS AND OPPORTUNITIES
  • Multi-purpose and task-specific categories to perform well
  • Furniture polish wipes to gain interest as home care disinfectants wane
  • Innovations to focus on effectiveness, convenience and ecological aspects
CATEGORY DATA
  • Table 34 Sales of Surface Care by Category: Value 2019-2024
  • Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
  • Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
  • Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Bleach suffers from old-fashioned and toxic perception
  • Savo Perex dominates but competitors gain ground
  • Easy composition and price comparisons foster a shift to online shopping for bleach
PROSPECTS AND OPPORTUNITIES
  • Narrow usage and toxic image to continue to depress the demand for bleach
  • Space for ecological launches from small players
  • E-commerce is set to continue to make gains in the distribution of bleach
CATEGORY DATA
  • Table 44 Sales of Bleach: Value 2019-2024
  • Table 45 Sales of Bleach: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 48 Forecast Sales of Bleach: Value 2024-2029
  • Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shift to effective, eco-aware options while in-cistern devices lose favour
  • Rim blocks enjoys effective, affordable and convenience image
  • Bref remains the leading brand but there is wide choice for budget-conscious consumers
PROSPECTS AND OPPORTUNITIES
  • Ecological and convenience aspects to the fore
  • Rim blocks to continue charge amid strong investment
  • Toilet liquids/foam to lose ground to more convenient, eco-facing ITBs
CATEGORY DATA
  • Table 50 Sales of Toilet Care by Category: Value 2019-2024
  • Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Polishes struggle to engage consumers
  • Shoe polish provides a bright spot
  • Weakening demand for task-specific polishes
PROSPECTS AND OPPORTUNITIES
  • Divergences in performance anticipated within polishes
  • Shoe polish to benefit from economic improvement and investment in the category
  • Weak interest to hurt floor and furniture polishes while specialisation spurs metal polish
CATEGORY DATA
  • Table 56 Sales of Polishes by Category: Value 2019-2024
  • Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Air care sees a shift towards more modern formats
  • Spray/aerosol format sees innovation despite maturity
  • Candle shines while gel slips
PROSPECTS AND OPPORTUNITIES
  • Shift to modern and “green” formats
  • Modern formats to perform strongly
  • Ongoing decline anticipated for gel air fresheners
CATEGORY DATA
  • Table 62 Sales of Air Care by Category: Value 2019-2024
  • Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
  • Table 65 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN SLOVAKIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Essential perception maintains interest in home insecticides
  • The electric format continues to gain momentum
  • SC Johnson dominates but private label offers appealing alternatives
PROSPECTS AND OPPORTUNITIES
  • Efficacy, convenience and ease-of-use to drive consumer choices
  • Shift away from spray/aerosol to more modern electric insecticides
  • Insecticide coils ride price and efficacy image to grow demand
CATEGORY DATA
  • Table 69 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
  • Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029