+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Tissue and Hygiene in Georgia

  • PDF Icon

    Report

  • 45 Pages
  • March 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 2622099
Volume sales of tissue and hygiene in Georgia in 2024 were primarily driven by the growth of hygiene standards and the active development of modern retail across the country. As consumers are more aware of the importance of hygiene, the demand for tissue and hygiene products has risen, fostering an increase in volume sales.

The Tissue and Hygiene in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Expansion of modern grocery retailers drives growth in 2024
  • Procter & Gamble leads due to strong loyalty to its widely available brands
  • Pharmacies hold a strong position in the market due to high consumer trust
PROSPECTS AND OPPORTUNITIES
  • Demand driven by rising hygiene standards and expansion of modern retail
  • E-commerce expansion as consumers increasingly demand convenience
  • Innovation will focus on larger packs, improved comfort and eco-friendly options
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Declining birth rate impacts volume sales in 2024
  • Ontex BVBA leads with its affordable Canbebe brand, closely followed by Pampers
  • Consumers trust pharmacies as a reliable channel
PROSPECTS AND OPPORTUNITIES
  • Overall decline as the birth rate continues to fall
  • E-commerce to benefit from the entry of major players
  • Increasing demand for eco-friendly and health-conscious options
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ageing population and health factors drive growth in 2024
  • Essity AB retains its leading position despite losing share
  • Well-established and trusted pharmacies remain the leading distribution channel
PROSPECTS AND OPPORTUNITIES
  • Growth driven by ageing population and absence of prescription or reimbursement
  • E-commerce to thrive, benefiting from rising demand for convenience
  • Assortment expansion, with a focus on offering improved features
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising hygiene standards and new products attract more consumers
  • Arsan Kimya San Tic AS leads wipes, offering a good price-quality ratio
  • Wide product selection benefits pharmacies
PROSPECTS AND OPPORTUNITIES
  • Heightened hygiene standards drive demand
  • Dynamic e-commerce with the expansion of online stores
  • Innovation to focus on natural ingredients and sustainability
CATEGORY DATA
  • Table 37 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 38 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 39 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 40 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 41 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Intensifying competition in 2024
  • Widely available Selpak enjoys strong brand loyalty
  • Wide product range ensures supermarkets lead in 2024
PROSPECTS AND OPPORTUNITIES
  • Rising urbanisation and increasing hygiene standards to drive growth
  • Demand for larger pack sizes will continue to benefit supermarket sales
  • Limited innovation expected
CATEGORY DATA
  • Table 43 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 44 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 45 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 46 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 47 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN GEORGIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing hygiene standards and pandemic recovery fuel growth
  • AFH adult incontinence continues to face challenges in gaining traction
  • Limited innovation in away-from-home tissue as manufacturers focus instead on price discounts
PROSPECTS AND OPPORTUNITIES
  • Growth driven by on-trade’s recovery and rising disposable incomes
  • Price will have to be right
  • Innovation to focus on sensitive skin, sustainability and comfort
CATEGORY DATA
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029