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Fortified/Functional Beverages in Japan

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    Report

  • 27 Pages
  • December 2021
  • Region: Japan
  • Euromonitor International
  • ID: 2666764
The most dramatic growth was seen by fortified/functional (FF) other hot drinks in 2021, thanks to the boost to demand for Milo from Nestlé Japan. The Milo brand accounts for most sales of FF plant-based and malt-based hot drinks in Japan, and is perceived to be a healthy and nutritious hot drinks option. Milo previously mainly targeted growing children aged 7-12 years old.

The publisher's Fortified/Functional Beverages in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Nestlé’s Milo attracts adult consumers as a convenient fortified product
  • Home seclusion continues to dent the recovery of FF carbonates and FF concentrates
  • The type of product decides the outcome of FF energy drinks

PROSPECTS AND OPPORTUNITIES
  • New product development expected to accelerate to respond to diverse consumer demands
  • Potential to expand the consumer base for FF chocolate-based and malt-based hot drinks
  • New product development with a focus on immunity expected to continue

CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
  • Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
  • Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
  • Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
  • Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
  • Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
  • Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

HEALTH AND WELLNESS IN JAPAN
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?

MARKET DATA
  • Table 14 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 15 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 16 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 17 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 18 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 21 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 22 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 23 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 24 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 26 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources