Better For You Beverages in Hong Kong, China

The health and wellness trend was already emerging in Hong Kong prior to the pandemic, but it has been accelerated by the arrival of COVID-19. As a result, local consumers are becoming increasingly health-conscious and are more aware of the packaged food and beverages that they purchase and their ingredients due to associated effects on their health. This is leading to greater demand for soft drinks with zero and reduced sugar options.

The publisher's Better For You Beverages in Hong Kong, China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Better For You Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.