For decades, brands’ communication has been based on their fortification and use as a nutritional supplement. The message that products are fortified with vitamins and minerals dominates commercials and product packaging for other hot drinks. Popular brands were aware that as they catered to a broad consumer base, with different cohorts having individual needs, there was a need for product line extension.
The Fortified/Functional Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Fortified/Functional Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fortified/Functional Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
FORTIFIED/FUNCTIONAL BEVERAGES IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
- Brands in other hot drinks use fortification and product line extension for life-stage nutrition and other specific needs
- Most concentrates players, including the leader, Pioma Industries, change their formulations to fortify their products
- Lack of outdoor events, particularly sports, prevents high per capita consumption of FF sports drinks
- Caffeine concerns may limit the growth potential of FF energy drinks
- Communication for concentrates will continue to be focused around functional references
- Concerns around the efficacy of prominent other hot drinks brands, including FF other hot drinks, continue to linger
- Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
- Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
- Table 4 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
- Table 5 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
- Table 6 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
- Table 7 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
- Summary 1 Research Sources
