Yoghurt and Sour Milk Products in Bulgaria

The yoghurt category continued to decline slightly in Bulgaria in 2024, mainly due to decreased consumption of plain yoghurt. Plain yoghurt, one of the most traditional milk products and the most significant category in dairy, has little growth potential per capita. Moreover, yoghurt prices remained high due to increased production costs and retailers’ overheads. This negatively impacted volume consumption but saw current value sales grow.

The Yoghurt and Sour Milk Products in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Yoghurt and Sour Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.