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Direct Selling in Finland

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    Report

  • 38 Pages
  • February 2025
  • Region: Finland
  • Euromonitor International
  • ID: 2821193
In line with the long-term trend which began before the review period, direct selling sales continued to decrease in 2024.

The Direct Selling in Finland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Appliances and Electronics Direct Selling, Drinks and Tobacco Direct Selling, Fashion Direct Selling, Foods Direct Selling, Health and Beauty Direct Selling, Home Products Direct Selling, Other Products Direct Selling.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Direct Selling market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Marginalisation of direct selling as a retail channel continues
  • Fragmented competitive landscape is led by Tupperware in 2024
  • Nosh changes its business model while Avon withdraws
PROSPECTS AND OPPORTUNITIES
  • Decline expected to continue across the forecast period
  • E-commerce will increasingly take over direct selling sales
  • Product categories and changes to benefits will further challenge the channel
CHANNEL DATA
  • Table 1 Direct Selling by Product: Value 2019-2024
  • Table 2 Direct Selling by Product: % Value Growth 2019-2024
  • Table 3 Direct Selling GBO Company Shares: % Value 2020-2024
  • Table 4 Direct Selling GBN Brand Shares: % Value 2021-2024
  • Table 5 Direct Selling Forecasts by Product: Value 2024-2029
  • Table 6 Direct Selling Forecasts by Product: % Value Growth 2024-2029
RETAIL IN FINLAND
EXECUTIVE SUMMARY
  • Retail in 2024: The big picture
  • Domestic giants continue leading retail in Finland
  • Still room for growth in e-commerce
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2024
  • Seasonality
  • Christmas
  • Mother’s and Father’s Day
  • Back to school
MARKET DATA
  • Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
  • Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
  • Table 9 Sales in Retail Offline by Channel: Value 2019-2024
  • Table 10 Sales in Retail Offline by Channel: % Value Growth 2019-2024
  • Table 11 Retail Offline Outlets by Channel: Units 2019-2024
  • Table 12 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
  • Table 13 Sales in Retail E-Commerce by Product: Value 2019-2024
  • Table 14 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
  • Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 17 Sales in Grocery Retailers by Channel: Value 2019-2024
  • Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 19 Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 21 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
  • Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 23 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
  • Table 24 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 25 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 27 Retail GBO Company Shares: % Value 2020-2024
  • Table 28 Retail GBN Brand Shares: % Value 2021-2024
  • Table 29 Retail Offline GBO Company Shares: % Value 2020-2024
  • Table 30 Retail Offline GBN Brand Shares: % Value 2021-2024
  • Table 31 Retail Offline LBN Brand Shares: Outlets 2021-2024
  • Table 32 Retail E-Commerce GBO Company Shares: % Value 2020-2024
  • Table 33 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
  • Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
  • Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
  • Table 40 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
  • Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
  • Table 42 Forecast Sales in Retail Offline by Channel: Value 2024-2029
  • Table 43 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
  • Table 44 Forecast Retail Offline Outlets by Channel: Units 2024-2029
  • Table 45 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
  • Table 46 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
  • Table 47 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
  • Table 48 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 50 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
  • Table 51 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 52 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 53 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
  • Table 54 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
  • Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
  • Table 56 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
  • Table 57 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
  • Table 58 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
  • Table 59 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources