Direct Selling Market Report 2024

The direct selling market size has grown strongly in recent years. It will grow from $183.41 billion in 2023 to $194.83 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The expansion during the historical period can be linked to the increase in direct-to-consumer (D2C) distribution, the growing use of online tools, heightened health and beauty awareness, enhanced internet penetration supporting direct sales, and the swift rise of social media.

The direct selling market size is expected to see strong growth in the next few years. It will grow to $252.56 billion in 2028 at a compound annual growth rate (CAGR) of 6.7%. The projected growth period is driven by factors such as improved customer engagement, the rise of e-commerce and online sales, personalized marketing strategies and interactions, a growing demand for sustainable solutions, and higher disposable incomes. Key trends for this period include the broader adoption of digital tools and platforms to boost sales, the use of data analytics for personalized customer experiences, technological advancements such as artificial intelligence (AI) aiding direct selling, innovative branding and advertising techniques, and new product developments.

The rising demand for e-commerce is anticipated to drive the growth of the direct selling market in the future. The e-commerce industry involves buying and selling goods and services over the internet and is becoming increasingly popular due to cost efficiency, social media influence, improved logistics, and evolving consumer behavior. Direct selling offers valuable insights into customer preferences, purchasing habits, and feedback, which can be used to enhance e-commerce strategies such as personalized marketing and product recommendations. For example, in May 2024, the U.S. Census Bureau reported that U.S. retail e-commerce sales for the first quarter of 2024 reached $289.2 billion, a 2.1% (±0.7%) increase from the fourth quarter of 2023. Consequently, the growing demand for e-commerce is fueling the direct selling market.

Leading companies in the direct selling market are focused on developing innovative products, such as AI chat agents, to improve customer engagement, streamline operations, and offer personalized solutions based on individual customer preferences and behaviors. An AI chat agent is an artificial intelligence-powered conversational tool designed to interact with users in natural language, providing customer service, information, and other interactive functionalities. For instance, in April 2023, Rallyware, a U.S.-based software development company, introduced the AI Chat Agent Set to revolutionize direct selling operations. This advancement aims to enhance the distributor experience and enable companies to better support their independent sales forces with innovative technology.

In September 2023, Avon, a UK-based direct selling company, partnered with Superdrug to expand its distribution. This partnership aims to strengthen Avon's presence in the UK retail market by offering consumers easier access to its popular beauty products through Superdrug's extensive network of stores and online platforms. Superdrug is a UK-based beauty products retailer.

Major companies operating in the direct selling market are Amway Corporation, Herbalife International of America Inc., Isagenix International LLC, Telecom Plus PLC, Belcorp Corporation, Natura and Co Holding SA, Avon Products Inc., Primerica Inc., Forever Living Products International Inc., Nu Skin Enterprises Inc., Atomy Co Ltd., Medifast Inc., eXp World Holdings Inc., Tupperware Brands Corp., Oriflame Cosmetics S.A., USANA Health Science Inc., Juice Plus+ Company LLC, Betterware de México SAPI de CV, PM International AG, Scentsy GB PTY Ltd., DXN Holdings Bhd, Rodan & Fields LLC, Vorwerk Deutschland Stiftung and Co KG.

Asia-Pacific was the largest region in the direct selling market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the direct selling market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the direct selling market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Direct selling is a marketing and retail strategy where goods and services are sold directly to consumers at their homes or other non-retail locations. This method involves a direct sales representative or consultant who conducts personal presentations, demonstrations, and other sales activities without relying on a fixed retail establishment.

Direct selling primarily includes two types single-level marketing and multi-level marketing. Single-level marketing (SLM) is a strategy where sales representatives earn commissions only from their own sales. This approach is used across various sectors, including wellness, cosmetics, and household products, and serves a range of customers from individual buyers to commercial clients.

The direct selling market research report is one of a series of new reports that provides direct selling market statistics, including direct selling industry global market size, regional shares, competitors with a direct selling market share, detailed direct selling market segments, market trends, and opportunities, and any further data you may need to thrive in the direct selling industry. This direct selling research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The direct selling market includes revenues earned by entities by providing pyramid selling, personal selling, network marketing and affiliate marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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