Direct Marketing Market Report 2026

The direct marketing market size has grown strongly in recent years. It will grow from $203.91 billion in 2025 to $217.96 billion in 2026 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to growth of direct mail and telemarketing channels, adoption of email marketing by businesses, emergence of digital advertising platforms, increasing consumer internet penetration, rise of customer database management.

The direct marketing market size is expected to see strong growth in the next few years. It will grow to $275.56 billion in 2030 at a compound annual growth rate (CAGR) of 6%. The growth in the forecast period can be attributed to advancements in AI-driven marketing analytics, expansion of social media direct marketing, growth of mobile marketing and sms campaigns, integration of AR/VR experiences in marketing, increasing focus on customer personalization and engagement. Major trends in the forecast period include personalization and targeted campaigns, omni-channel engagement, data-driven customer insights, automation in campaign management, customer retention and loyalty programs.

The increasing use of video marketing is anticipated to drive the growth of the direct marketing market in the coming years. Video marketing involves the strategic creation and distribution of video content to promote a product or service, engage audiences, and increase sales. Its growing adoption is fueled by its demonstrated ability to capture attention, boost engagement, and improve conversion rates. Video marketing strengthens direct marketing strategies by delivering engaging content directly to target audiences, fostering stronger emotional connections, and enhancing conversion outcomes. For example, in February 2024, a survey conducted by Wyzowl, a UK-based video marketing agency and software company, found that among 967 respondents, business adoption of video content marketing rose to 91%, up from 86% in 2022. Additionally, 75% of video marketers reported using AI tools to assist in creating or editing marketing videos. Consequently, the rising adoption of video marketing is contributing to the expansion of the direct marketing market.

Key companies in the direct marketing market are harnessing AI and machine learning technologies, such as AI-based real-time product finder tools, to personalize product recommendations by predicting user preferences. AI-based real-time product finder tools utilize artificial intelligence algorithms to assist users in quickly and accurately finding products that match their specific needs and preferences. For instance, SAP Emarsys, an Austria-based enterprise software company, introduced the product finder AI shopping tool in April 2024. This tool enhances the customer shopping experience by predicting user preferences and offering tailored product recommendations. It also features real-time personalization, adjusting to user interactions dynamically, and advanced data analytics, enabling marketers to understand customer behavior patterns more effectively. Integrating AI and machine learning in direct marketing improves customer engagement, drives higher conversion rates, and delivers a better return on investment for businesses.

In May 2024, JTS Direct Inc., a US-based provider of direct marketing printing and mailing services, acquired MTI Connect to strengthen its capabilities in direct marketing. This acquisition enhances JTS Direct's direct mail and integrated marketing services, expanding its market position by leveraging MTI Connect's expertise in targeted multichannel direct marketing. MTI Connect is a US-based company that specializes in targeted multichannel direct marketing services.

Major companies operating in the direct marketing market are International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., WPP plc, Adobe Inc., Publicis Groupe, Interpublic Group of Companies Inc. (IPG), Dentsu Group Inc., Experian Marketing Services, Alliance Data Systems Corporation, RR Donnelley & Sons Company, Equifax Inc., Merkle, Nielsen Holdings plc, Quad/Graphics Inc., Dun & Bradstreet Corporation (D&B), Criteo, HubSpot Inc., Endurance International Group Holdings Inc. (owns Constant Contact), Acxiom Corporation, Zeta Global, Data Axle (formerly InfoGroup), Epsilon (Publicis Epsilon), Harte Hanks, Sendinblue, CM Group Limited (owns Campaign Monitor), Ogilvy & Mather, Valassis Communications Inc.

North America was the largest region in the direct marketing market in 2025. The regions covered in the direct marketing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the direct marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The direct marketing market includes revenues earned by entities by providing services such as customer relationship management (CRM) services, event marketing services, online advertising services, and content marketing services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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