Direct Selling Establishments Market Report 2026

The direct selling establishments market size has grown steadily in recent years. It will grow from $227.04 billion in 2025 to $236.86 billion in 2026 at a compound annual growth rate (CAGR) of 4.3%. The growth in the historic period can be attributed to growth of consumer awareness and preference for personalized sales, rise of small-scale entrepreneurship, increased household income levels, expansion of direct selling networks in urban areas, proliferation of consumer goods requiring demonstration.

The direct selling establishments market size is expected to see strong growth in the next few years. It will grow to $289.42 billion in 2030 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to integration of digital tools for customer tracking, use of AI for sales optimization, expansion into emerging markets, adoption of eco-friendly and sustainable products, development of hybrid sales models combining offline and online. Major trends in the forecast period include expansion of door-to-door sales channels, growth of personalized customer engagement, adoption of mobile payment solutions in direct selling, increasing regulatory compliance for direct selling practices, rise of niche product offerings in home-based sales.

The growing trend of urbanization is anticipated to drive the expansion of the direct-selling establishments market in the coming years. Urbanization refers to the process in which an increasing portion of the population resides in urban areas due to migration from rural regions to cities and towns, resulting in higher population density in metropolitan centers. This rise in urbanization is fueled by individuals seeking improved access to employment, education, healthcare, and other essential services offered in urban hubs. Direct-selling establishments contribute to urban economies by providing flexible income opportunities and low-entry employment options that attract urban residents, especially in densely populated regions. For example, in September 2024, according to UN Trade and Development (UNCTAD), a Switzerland-based United Nations agency, the global urban population share was projected to grow from 57.3% in 2023 to 58.1% in 2025. Thus, the increasing urbanization is supporting the growth of the direct-selling establishments market.

Major companies operating in the direct selling establishments market are leveraging strategic partnerships to boost distributor productivity and digital engagement. Strategic partnerships enhance the direct selling market by integrating complementary capabilities, resources, and technologies, leading to improved operational efficiency, broader market reach, and accelerated business growth. These collaborations foster innovation in digital sales enablement, centralized content management, and real-time distributor engagement, supporting scalable growth across direct selling networks. For instance, in November 2025, Nowsite, a US-based direct selling technology company, partnered with LifeWave, a US-based wellness direct selling company specializing in phototherapy patches, ACN, a US-based direct selling company focused on telecommunications and essential services, and Nikken, a US-based wellness and lifestyle direct selling company, to expand its sales enablement ecosystem. This initiative includes mobile-first distributor applications, integrated social selling tools, and automated marketing content delivery, aimed at enhancing distributor efficiency, strengthening customer engagement, and supporting scalable network growth.

In January 2024, Neora LLC, a US-based direct selling company specializing in skincare, wellness, and lifestyle products, acquired ACN Korea for an undisclosed amount. With this acquisition, Neora aims to strengthen its presence in the Asia Pacific region by combining ACN Korea’s established direct selling network with Neora’s global wellness offerings. ACN Korea is a South Korea-based direct selling company that delivers telecommunications and essential services through a network of independent partners.

Major companies operating in the direct selling establishments market are Amway Corporation, Herbalife Nutrition Ltd, Natura and Co Holding SA, Avon Products Inc, Mary Kay Inc, Nu Skin Enterprises Inc, Tupperware Brands Corporation, Oriflame Cosmetics SA, Vorwerk and Co KG, Coway Co Ltd, PM International AG, USANA Health Sciences Inc, Forever Living Products International Inc, Young Living Essential Oils, DXN Holdings Bhd, Juice Plus Company, Betterware de Mexico SAPI de CV, Belcorp Corporation, Scentsy Inc, Atomy Co Ltd, Perfect China Co Ltd, Valentus, Vasayo LLC, Neolife International, Arbonne International LLC, Primerica Inc, Melaleuca Inc, 4Life Research, Vestige Marketing Pvt Ltd, PartyLite.

Asia-Pacific was the largest region in the direct selling establishments market in 2025. North America was the second-largest region in the direct selling establishments market report. The regions covered in the direct selling establishments market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the direct selling establishments market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The direct selling establishments market includes revenues earned by entities by providing services through one-to-one sales, online sales and party-plan sales. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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