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Home and Garden in Argentina

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    Report

  • 41 Pages
  • May 2024
  • Region: Argentina
  • Euromonitor International
  • ID: 2903376
Home and garden in Argentina saw significant triple-digit value growth in 2023, notwithstanding the continued global economic and geopolitical uncertainties. Indeed, consumers have been investing in their homes and gardens since the lockdowns of the pandemic era, when out-of-home spending was curbed and, instead, people made the best of their home environments while confined. This trend is also continuing in the post-pandemic landscape.

The Home and Garden in Argentina report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2018-2023
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN ARGENTINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Argentina’s post-pandemic recovery drives sales of gardening power tools
  • Environmental consciousness spurs growth of walk power lawn mowers
  • Thriving urban gardening culture boosts demand for pots and planters
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness and lifestyle trends continue to drive growth of indoor plants
  • Argentina's gardening industry flourishes as sustainable soil practices take root
  • Seed market flourishes in Argentina, driven by demand for high-quality seeds
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2018-2023
  • Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Gardening: % Value 2019-2023
  • Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
  • Table 14 Distribution of Gardening by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN ARGENTINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home décor trends drive sales in home furnishings, with a noted focus on bathrooms
  • Rapid urbanisation leads to growth in indoor furniture
  • The rising demand for outdoor lighting fuels growth for light sources
PROSPECTS AND OPPORTUNITIES
  • Sofa beds set to maintain appeal, thanks to the convenience they offer
  • Affordability aids the growth of charcoal barbecues
  • Ongoing sales in wardrobes supported by an increase in households
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2018-2023
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
  • Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
  • Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN ARGENTINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Bathroom and sanitaryware sales help to support overall category growth
  • Advancements in technology help to boost sales of cordless drills
  • Growth in DIY projects leads to increase in growth of hand tools
PROSPECTS AND OPPORTUNITIES
  • Availability of affordable options in paint and flooring help consumers to update their homes in a budget-friendly way
  • Sales of power tools supported by ongoing construction and renovation activities
  • Sales in kitchen sinks supported by growth in the number of households and the desire for elegant designs
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2018-2023
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
  • Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN ARGENTINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Homewares supported by demand for aesthetic designs in dining
  • Cookware sales supported by an increase in culinary exploration
  • Increase in home cooking aids the growth of kitchen utensils and cutlery
PROSPECTS AND OPPORTUNITIES
  • Ongoing growth supported by continued and rapid urbanisation
  • Food preservation trends set to lead to an increase in food storage
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2018-2023
  • Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
  • Table 34 Sales of Homewares by Material: % Value 2018-2023
  • Table 35 NBO Company Shares of Homewares: % Value 2019-2023
  • Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
  • Table 37 Distribution of Homewares by Format: % Value 2018-2023
  • Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028