Abstract: Economic uncertainty dampened consumer confidence in recent years, but returning optimism boosted consumer spending in 2017 and growth is projected to continue through 2018. Older Norwegians with relatively high incomes are avid consumers, but, in contrast, many younger Norwegians are struggling to save to buy their first homes. Most Norwegians are internet users and this has spurred growth in online shopping.
The Consumer Lifestyles in Norway report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Consumer Lifestyles in Norway report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Lifestyles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER LIFESTYLES IN NORWAYLifestyles in Norway
Chart 1 Consumer Lifestyles in 2018
Top Five Consumer Trends
Rising Consumer Confidence Spurs Increased Spending
Consumers Have Positive Attitudes Towards Health and Wellness
Consumers Embrace Online Shopping
Consumers Spending More on Holidays
Relatively Well-heeled Older Norwegians Are Avid Consumers
Consumer Segmentation
Babies and Infants (0-2 Years)
Chart 2 Babies and Infants in Focus 2017-2030
Kids (3-7)
Chart 3 Kids in Focus 2017-2030
Tweens (8-12)
Chart 4 Tweens in Focus 2017-2030
Teens (13-17)
Chart 5 Teens in Focus 2017-2030
Young Adults (18-29)
Chart 6 Young Adults in Focus 2017-2030
Middle Youth (30-44)
Chart 7 Middle Youth in Focus 2017-2030
Mid-lifers (45-64)
Chart 8 Mid-Lifers in Focus 2017-2030
Later-lifers (65-79)
Chart 9 Later-Lifers in Focus 2017-2030
Chart 10 Life Expectancy 2017-2030
Seniors (80+)
Chart 11 Seniors in Focus 2017-2030
House and Home
the Home Space
Chart 12 Home Ownership 2017-2030
Chart 13 Households by Type 2017
Chart 14 Households by Urban and Rural 2017-2030
Running Costs
Chart 15 Household Running Costs 2017-2030
Spending and Saving
Attitudes Towards Spending
Attitudes Towards Savings
Chart 16 Disposable Income and Savings 2012-2017
Shopping
Main Household Shop
Chart 17 Household Shop by Retailer Type 2017
Shopping for Big-ticket Items and Personal Goods
Shopping Online
Chart 18 Spending on Internet Retailing 2017
Eating and Drinking
Eating Habits
Chart 19 Consumer Spending on Food by Type: 2017
Chart 20 Total Consumer Spending compared to Spending on Food 2017
Drinking Habits
Chart 21 Consumer Spending on Drinks by Type: 2017
Chart 22 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 23 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 24 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017
Style Icons and Celebrity Influences
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 25 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
Chart 26 Obese and Overweight Population 2017 and 2020
Ethical Living
Sport and Fitness
Leisure and Recreation
Leisure Time
Chart 27 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017
Chart 28 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030
Vacations
Chart 29 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030
Opportunities for Celebrations and Gift-giving
