The All Year Gifting Cards & Gift Wrap 2024 report forms part of the analyst’s Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.
Cards & gift wrap purchases have fallen versus 2023, effecting physical and online card and gift wrap consumption overall. Though sentiment around financial wellbeing is steadily improving, consumers are driven by promotional activity and value for money, as such impulse driven purchases have fallen this year as consumers rein in spending.
The report provides a comprehensive analysis and forecast of the market, offering insights into consumer behaviour, and economic factors affecting the industry. This report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the year-round cards & gift wrap market in the UK.
Cards & gift wrap purchases have fallen versus 2023, effecting physical and online card and gift wrap consumption overall. Though sentiment around financial wellbeing is steadily improving, consumers are driven by promotional activity and value for money, as such impulse driven purchases have fallen this year as consumers rein in spending.
The report provides a comprehensive analysis and forecast of the market, offering insights into consumer behaviour, and economic factors affecting the industry. This report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the year-round cards & gift wrap market in the UK.
Scope
- Growth in the all year gifting cards & gift wrap market is expected to rebound in 2025.
- General merchandisers and convenience store retailers are boosting physical store purchases of cards & gift wrap, as value for money and convenience drive retailer selection.
- Over half of consumers have cut down on the number of cards they purchased in 2024 to save money.
Reasons to Buy
- Understand the ongoing impact of inflation on consumers attitudes and shopping behaviours.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth consumer insight to understand how consumers are prioritising year-round purchases of cards & gift wrap and align product ranges to their needs.
Table of Contents
- The Key Findings
- The Key Findings
- Trend insight - in store
- Trend insight - online
- Consumer Attitudes
- Buying dynamics
- Financial wellbeing
- Gift spending
- Financial spending
- Occasions bought for
- Research
- Prioritising spend
- Perceptions
- Retailer promotions
- Retailer ratings - Grocers
- Retailer ratings - Non-food retailers
- All year gifting statements
- Social media
- Cards & gift wrap
- Buying dynamics
- Attitudes towards cards & gift wrap
- Recipients
- Planned/impulse purchases
- Occasions bought for
- Retailer used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Frequency
- Personalisation
- Methodology, Definitions & Contacts
- Retailer ratings across key measures - grocers, 2024
- Retailer ratings across key measures - non-food retailers, 2024
- Retailers used - cards (overall), 2023 & 2024
- Retailers used - gift wrap (overall), 2023 & 2024
- Cards & Gift wrap (all occasions) recipient, 2023 & 2024
- Retailers used - cards & gift wrap (all occasions), 2023 & 2024
- All year gifting shopper penetration, by demographic & region, 2024, & 2023 penetration
- Financial wellbeing compared to last year, 2023 & 2024
- All year gifting spending compared to last year, 2023 & 2024
- How consumers financed all year gifting spending, 2023 & 2024
- What occasions shoppers purchased for, 2024 & change on 2023
- When shopping for gifts, what activities have you undertaken online over the past year, 2023 & 2024
- Which occasions did consumers prioritise spend on and cut back on, 2024
- Which occasions consumers believe they should give cards and gifts for, 2024
- Which retailer did the best job of promoting all year gifting, 2024
- Agreement & disagreement with statements about all year gifting, 2024
- Which social media sites do you use, 2024
- Did you purchase an item as a gift that you saw on social media, 2024
- Cards (overall) penetration, by demographic, 2024, & 2023 penetration
- Physical card (from a shop) penetration, by demographic, 2024, & 2023 penetration
- Physical card (bought online) penetration, by demographic, 2024, & 2023 penetration
- Electronic card penetration, by demographic, 2024, & 2023 penetration
- Gift wrap (overall) penetration, by demographic, 2024, & 2023 penetration
- Gift wrap penetration, by demographic, 2024, & 2023 penetration
- Gift bags penetration, by demographic, 2024, & 2023 penetration
- Gift wrapping accessories penetration, by demographic, 2024, & 2023 penetration
- Agreement statements - Greetings cards are too expensive (by demographic & male/female) 2024, 2023 & 2022 overall
- Agreement statements - I usually try to buy cards and wrap from the same place I buy gifts, (by demographic & male/female) 2024, 2023 & 2022 overall
- Agreement statements - Buying cards and wrapping is a waste of money, (by demographic & male/female) 2024, 2023 & 2022 overall
- Agreement statements - I like to purchase greetings cards that are unique and different, (by demographic & male/female) 2024, 2023 & 2022 overall
- Agreement statements - When choosing where to purchase cards, I usually go to the store that is most convenient, (by demographic & male/female) 2024, 2023 & 2022 overall
- Agreement statements - Buying a card online is less personal, (by demographic & male/female) 2024, 2023 & 2022 overall
- Agreement statements - I am worried about the environmental impact of giving cards, (by demographic & male/female) 2024, 2023 & 2022 overall
- Agreement statements - I am avoiding purchasing cards and gift wrap items that contain glitter as it is bad for the environment (by demographic & male/female) 2024, 2023 & 2022 overall
- Agreement statements - I have cut down on the number of cards I buy in a year for environmental reasons (by demographic & male/female) 2024, 2023 & 2022 overall
- Agreement statements - I have cut down on the number of cards I buy in a year to save money (by demographic & male/female) 2024, 2023 & 2022 overall
- Card & gift wrap recipients - all occasions, 2023 & 2024
- Cards & gift wrap planned/impulse purchases, 2023 & 2024
- Retailers used - cards & gift wrap (all occasions), 2023 & 2024
- What's driving retailer selection - cards & gift wrap, 2024
- Consumers using each channel for purchasing cards & wrap, 2023 & 2024
- Consumers using each store type for purchasing cards & wrap, 2023 & 2024
- Consumers using each device for cards & wrap purchases, 2023 & 2024
- Fulfilment options for card & gift wrap purchases made online, 2023 & 2024
- Frequency of purchase, 2023 & 2024
- Personalisation - overall cards & wrap, 2023 & 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- ASDA
- ASOS
- B&M
- Boots
- Card Factory
- Clintons
- Firebox
- Home Bargains
- Hotel Chocolat
- John Lewis & Partners
- Lidl
- Marks & Spencer
- Moonpig
- Morrisons
- Next
- Oliver Bonas
- Poundland
- Sainsbury's
- Scribbler
- Tesco
- Typo
- Waitrose & Partners
- Waterstones
- WH Smith
