Corporate Gifting Global Market Report 2024

The corporate gifting market size has grown strongly in recent years. It will grow from $765.46 billion in 2023 to $839.57 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The historical period's growth can be ascribed to factors such as corporate relationship building, recognition and appreciation initiatives, branding and marketing strategies, occasion-based gifting practices, and gaining a competitive edge.

The corporate gifting market size is expected to see strong growth in the next few years. It will grow to $1.15 trillion in 2028 at a compound annual growth rate (CAGR) of 8.3%. The anticipated growth in the forecast period is linked to factors such as sustainability and ethical gifting, the impact of virtual and remote work trends, the consequences of globalization, a heightened focus on health and wellness, and the integration of data analytics into gifting strategies. Key trends expected in the forecast period involve innovations in packaging, increased emphasis on customization and personalization, the emergence of technology-driven gifting solutions, a focus on eco-friendly and sustainable gifts, the popularity of artisanal and locally sourced products, and the promotion of an inclusive and diverse gift selection.

The anticipated increase in the utilization of gift cards is expected to drive the growth of the corporate gifting market in the future. Gift cards, which are prepaid cards or vouchers with a specific monetary value, allow recipients to purchase goods or services up to the card's stored value. This flexibility makes them suitable for corporate gifting programs as recipients can choose items or experiences that align with their preferences. In August 2023, Gift Rabbit reported a 22% increase in gift card sales in 2021 compared to 2020, and it is projected that by 2025, the number of businesses offering gift cards will increase by 23%. Consequently, the growing adoption of gift cards is anticipated to fuel the expansion of the corporate gifting market.

The increasing volume of corporate conferences and events is expected to contribute to the growth of the corporate gifting market. Corporate conferences and events, organized gatherings by businesses for various purposes, utilize corporate gifting strategically to enhance attendee engagement, foster positive relationships, and reinforce brand recognition. Providing thoughtful and branded gifts creates a lasting impression, promoting goodwill among participants. According to the In-House Corporate Event (ICE) in October 2022, there is an anticipated 83% increase in event spending in the corporate sector in 2023. Additionally, the Oakridge Golf Club noted in January 2023 that around 88% of companies plan to reintroduce in-person and team gatherings for 2022 and 2023. Hence, the rising volume of corporate conferences and events is propelling the growth of the corporate gifting market.

The increasing environmental footprint associated with corporate gifts poses a challenge to the growth of the corporate gifting market. Environmental concerns related to corporate gifting include the impact of excessive packaging, non-sustainable materials, and carbon footprints associated with gift production and distribution. Growing awareness of environmental sustainability may limit the acceptance of certain types of gifts, especially those with excessive packaging or non-environmentally friendly materials. ING Group reported in April 2023 that approximately 40% of corporate gifts, such as hoodies, mugs, and plastic trinkets, were considered undesirable and often ended up in disposal sites such as trash bins and landfills. Thus, the increasing environmental impact of corporate gifts is impeding the corporate gifting market.

Key players in the corporate gifting market are incorporating advanced technology, such as AI-powered platforms, to enhance gift personalization and recipient engagement. AI-powered platforms streamline gift selection, tailor offerings to individual preferences, and optimize the overall gifting experience. Alyce Inc., in September 2021, launched a next-generation AI-powered platform with advanced features and collaborations to create impactful and personalized gifting experiences. This includes custom gift marketplaces, global gifting execution through Staples Promotional Products, and 1-to-many gifting on behalf of sales, enhancing efficiency and intelligence for strategic programs and campaigns.

In November 2021, CustomInk LLC acquired Swag.com Inc. for an undisclosed amount. CustomInk, specializing in custom apparel and accessories, aims to strengthen its position in the corporate swag and gifting market through this acquisition. Swag.com Inc. offers gifts, custom promotional products, logo items, and bulk promotional merchandise, allowing organizations to build connections and loyalty with personalized swag and gifting solutions.

Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group PLC, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc., Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd., NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company , Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited.

North America was the largest region in the corporate gifting market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the corporate gifting market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Corporate gifting involves the act of a business or organization presenting gifts to its employees, clients, customers, partners, or other stakeholders as a means of expressing appreciation, goodwill, or commemorating special occasions. The objective behind corporate gifting is to cultivate and reinforce relationships, demonstrate gratitude, enhance morale, and establish positive associations with the brand.

The primary categories of corporate gifting include practical swap gifts, food items, personalized clothing, e-gift cards, experiences (such as airfare or concert tickets), and various others. Practical swag gifts are promotional items that are branded or customized, intended for recipients to incorporate into their daily lives regularly. These items are distributed either through direct channels or distribution channels, catering to applications in both small and medium-sized enterprises (SMEs) and large enterprises.

The corporate gifting market research report is one of a series of new reports that provides corporate gifting market statistics, including corporate gifting industry global market size, regional shares, competitors with corporate gifting market share, detailed corporate gifting market segments, market trends, and opportunities, and any further data you may need to thrive in the corporate gifting industry. This corporate gifting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The corporate gifting market consists of sales of sales of technology gadgets, desk accessories, and health and wellness products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.