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Fresh Food in South Africa

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    Report

  • 69 Pages
  • January 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 2983260
Overall demand for fresh food in South Africa continues to rise in 2024, albeit slowly, with an increasing number of local consumers finding themselves in a better financial position compared to the previous year due to factors such as lower food inflation and decreased interest rates. The outcome of the South African national election, which saw the formation of the Government of National Unity (GNU), has also boosted the positive outlook.

The Fresh Food in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fresh Food market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Fresh food in 2024: The big picture
  • 2024 key trends
  • Retailing developments
  • What next for fresh food?
MARKET DATA
  • Table 1 Total Sales of Fresh Food by Category: Total Volume 2019-2024
  • Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
  • Table 3 Retail Sales of Fresh Food by Category: Volume 2019-2024
  • Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
  • Table 5 Retail Sales of Fresh Food by Category: Value 2019-2024
  • Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
  • Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 8 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
  • Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
  • Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
  • Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
  • Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
  • Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
  • Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MEAT IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumer demand remains low despite meat prices stabilising
  • Rainbow Chicken unbundled from RCL Foods despite industry challenges
PROSPECTS AND OPPORTUNITIES
  • Poultry prices expected to stabilise after recent fluctuations
  • Plan to launch shelf stable chicken could increase competition for fresh options
  • Summary 2 Major Processors of Meat 2024
CATEGORY DATA
  • Table 15 Total Sales of Meat by Category: Total Volume 2019-2024
  • Table 16 Total Sales of Meat by Category: % Total Volume Growth 2019-2024
  • Table 17 Retail Sales of Meat by Category: Volume 2019-2024
  • Table 18 Retail Sales of Meat by Category: % Volume Growth 2019-2024
  • Table 19 Retail Sales of Meat by Category: Value 2019-2024
  • Table 20 Retail Sales of Meat by Category: % Value Growth 2019-2024
  • Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 22 Forecast Sales of Meat by Category: Total Volume 2024-2029
  • Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2024-2029
  • Table 24 Forecast Retail Sales of Meat by Category: Volume 2024-2029
  • Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Retail Sales of Meat by Category: Value 2024-2029
  • Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2024-2029
FISH AND SEAFOOD IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price increases for fish and seafood force consumers to purchase more affordable shelf stable options
  • Sustainability factor increasingly influences choice of fish and seafood
PROSPECTS AND OPPORTUNITIES
  • Growth potential for fish and seafood by meeting health and sustainability criteria
  • Aquaculture could play a greater role in increasing seafood consumption
  • Summary 3 Major Processors of Fish and Seafood 2024
CATEGORY DATA
  • Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
  • Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
  • Table 30 Retail Sales of Fish and Seafood by Category: Volume 2019-2024
  • Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
  • Table 32 Retail Sales of Fish and Seafood by Category: Value 2019-2024
  • Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
  • Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2024-2029
  • Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2024-2029
  • Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2024-2029
  • Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2024-2029
  • Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2024-2029
  • Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2024-2029
PULSES IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing flexitarian trend drives dynamic growth of other pulses
  • Affordable private label options continue to attract price-sensitive consumers to pulses
PROSPECTS AND OPPORTUNITIES
  • Plant-based trend creates further opportunity for other pulses
  • Pulses such as beans are important crops for rotation
  • Summary 4 Major Processors of Pulses 2024
CATEGORY DATA
  • Table 41 Total Sales of Pulses by Category: Total Volume 2019-2024
  • Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
  • Table 43 Retail Sales of Pulses by Category: Volume 2019-2024
  • Table 44 Retail Sales of Pulses by Category: % Volume Growth 2019-2024
  • Table 45 Retail Sales of Pulses by Category: Value 2019-2024
  • Table 46 Retail Sales of Pulses by Category: % Value Growth 2019-2024
  • Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2024-2029
  • Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2024-2029
  • Table 50 Forecast Retail Sales of Pulses by Category: Volume 2024-2029
  • Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2024-2029
  • Table 52 Forecast Retail Sales of Pulses by Category: Value 2024-2029
  • Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2024-2029
VEGETABLES IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vegetables continue to benefit from home cooking
  • Improving weather conditions and reduced power outages lead to slower pace of price increases for vegetables
PROSPECTS AND OPPORTUNITIES
  • Sustainability to become greater focus area over the forecast period
  • Processed vegetables provide competition due to convenience trend
  • Summary 5 Major Processors of Vegetables 2024
CATEGORY DATA
  • Table 54 Total Sales of Vegetables by Category: Total Volume 2019-2024
  • Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
  • Table 56 Retail Sales of Vegetables by Category: Volume 2019-2024
  • Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
  • Table 58 Retail Sales of Vegetables by Category: Value 2019-2024
  • Table 59 Retail Sales of Vegetables by Category: % Value Growth 2019-2024
  • Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2024-2029
  • Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2024-2029
  • Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2024-2029
  • Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2024-2029
  • Table 65 Forecast Retail Sales of Vegetables by Category: Value 2024-2029
  • Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2024-2029
STARCHY ROOTS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home cooking continues to drive demand for starchy roots
  • High yields and diverse planting of potatoes slow down price increases in South Africa
PROSPECTS AND OPPORTUNITIES
  • Sweet potatoes can potentially combat malnutrition in South Africa
  • Sustainability to become greater area of focus over the forecast period
  • Summary 6 Major Processors of Starchy Roots 2024
CATEGORY DATA
  • Table 67 Total Sales of Starchy Roots by Category: Total Volume 2019-2024
  • Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
  • Table 69 Retail Sales of Starchy Roots by Category: Volume 2019-2024
  • Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
  • Table 71 Retail Sales of Starchy Roots by Category: Value 2019-2024
  • Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
  • Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2024-2029
  • Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2024-2029
  • Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2024-2029
  • Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2024-2029
  • Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2024-2029
  • Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2024-2029
FRUITS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mixed performance for fruits during the year
  • Frooties launched by Shoprite Checkers, offering child-friendly fruit snacks
PROSPECTS AND OPPORTUNITIES
  • Affordability remains a key priority for fresh fruit sales
  • Optimistic outlook as consumers incorporate higher fruit content into their diets
  • Summary 7 Major Processors of Fruits 2024
CATEGORY DATA
  • Table 80 Total Sales of Fruits by Category: Total Volume 2019-2024
  • Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
  • Table 82 Retail Sales of Fruits by Category: Volume 2019-2024
  • Table 83 Retail Sales of Fruits by Category: % Volume Growth 2019-2024
  • Table 84 Retail Sales of Fruits by Category: Value 2019-2024
  • Table 85 Retail Sales of Fruits by Category: % Value Growth 2019-2024
  • Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2024-2029
  • Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2024-2029
  • Table 89 Forecast Retail Sales of Fruits by Category: Volume 2024-2029
  • Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2024-2029
  • Table 91 Forecast Retail Sales of Fruits by Category: Value 2024-2029
  • Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2024-2029
NUTS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Oversupply of nuts encourages players to expand into packaged food
  • Competition from processed nuts as consumers seek convenience
PROSPECTS AND OPPORTUNITIES
  • Growing global health trend offers opportunity for nuts
  • Increased local production has potential to provide more affordable nuts
  • Summary 8 Major Processors of Nuts 2024
CATEGORY DATA
  • Table 93 Total Sales of Nuts by Category: Total Volume 2019-2024
  • Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
  • Table 95 Retail Sales of Nuts by Category: Volume 2019-2024
  • Table 96 Retail Sales of Nuts by Category: % Volume Growth 2019-2024
  • Table 97 Retail Sales of Nuts by Category: Value 2019-2024
  • Table 98 Retail Sales of Nuts by Category: % Value Growth 2019-2024
  • Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2024-2029
  • Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2024-2029
  • Table 102 Forecast Retail Sales of Nuts by Category: Volume 2024-2029
  • Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2024-2029
  • Table 104 Forecast Retail Sales of Nuts by Category: Value 2024-2029
  • Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2024-2029
EGGS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Egg prices continue to soar amid bird flu outbreak
  • Despite rise of home-based businesses, price increases dampen consumption
PROSPECTS AND OPPORTUNITIES
  • Growth opportunity if egg prices stabilise
  • Largest producer acquires new breed to improve efficiencies and reduce risks in egg production
  • Summary 9 Major Processors of Eggs 2024
CATEGORY DATA
  • Table 106 Total Sales of Eggs: Total Volume 2019-2024
  • Table 107 Total Sales of Eggs: % Total Volume Growth 2019-2024
  • Table 108 Retail Sales of Eggs: Volume 2019-2024
  • Table 109 Retail Sales of Eggs: % Volume Growth 2019-2024
  • Table 110 Retail Sales of Eggs: Value 2019-2024
  • Table 111 Retail Sales of Eggs: % Value Growth 2019-2024
  • Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 113 Forecast Total Sales of Eggs: Total Volume 2024-2029
  • Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2024-2029
  • Table 115 Forecast Retail Sales of Eggs: Volume 2024-2029
  • Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2024-2029
  • Table 117 Forecast Retail Sales of Eggs: Value 2024-2029
  • Table 118 Forecast Retail Sales of Eggs: % Value Growth 2024-2029
SUGAR AND SWEETENERS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sugar producers continue to face challenges in South Africa
  • Health promotion levy remains a threat to local industry
PROSPECTS AND OPPORTUNITIES
  • Sugar producers will continue to feel the threat of global health trend
  • Sustainability to become greater area of focus over the forecast period
  • Summary 10 Major Processors of Sugar and Sweeteners 2024
CATEGORY DATA
  • Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2019-2024
  • Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2019-2024
  • Table 121 Retail Sales of Sugar and Sweeteners: Volume 2019-2024
  • Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2019-2024
  • Table 123 Retail Sales of Sugar and Sweeteners: Value 2019-2024
  • Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2019-2024
  • Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2024-2029
  • Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2024-2029
  • Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2024-2029
  • Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2024-2029
  • Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2024-2029
  • Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2024-2029