+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Menswear in South Korea

  • PDF Icon

    Report

  • 22 Pages
  • January 2026
  • Region: South Korea
  • Euromonitor International
  • ID: 2985184
Menswear in South Korea is undergoing a significant transformation, driven by consumers' increasing preference for comfort and versatility. The trend towards casual and hybrid categories is expected to continue, with disposable incomes projected to further rise. Future growth will also be supported by the increasing popularity of online retail platforms, with retail e-commerce emerging as the leading distribution channel for younger generations.

This Menswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Leveraging comfort, casual trends, and e-commerce in South Korean menswear
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Lightweight fabrics drive versatile outerwear designs
  • CHART 2 City-Ready Outdoor Outerwear: Lightweight, Functional, and Stylish
  • Emerging brands drive menswear's shift to casual and hybrid styles
  • CHART 3 From Workday to Weekend: POTTERY’s Versatile Setup Suits Capture Young Consumers
  • Understated style and global appeal: The growing impact of Japanese Brands on Korean menswear
  • CHART 4 From Japan to Seoul: BEAMS’ Debut Pop-Up Creates Buzz
WHAT’S NEXT?
  • Rising disposable income to fuel demand for quality menswear
  • Key trends shaping menswear's future
  • CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
  • Leading Japanese brands capitalise on casualwear trend
CHANNELS
  • Online retail platforms drive menswear sales among younger consumers
  • Department stores and apparel specialists remain key offline channels
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Performance Meets Fashion - The Rise of Recovery Shoes and Low-Profile Sneakers
  • CHART 8 Climate-Responsive Seasonless Apparel
  • CHART 9 Department Stores Leverage Circular Fashion with Resale Programmes
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in South Korea 2025
  • CHART 13 Key Insights on Consumers in South Korea 2025
  • CHART 14 Consumer Landscape in South Korea 2025
APPAREL AND FOOTWEAR IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Versatile pieces drive sales as traditional norms erode
  • Climate-responsive designs gain traction
  • Resale and rental trends reshape retail channel mix
WHAT’S NEXT?
  • Versatility, sustainability, and agility to influence future development of apparel and footwear
  • Navigating seasonless style and shifting categories
  • Sustainability and technology to help shape the future of sales
COMPETITIVE LANDSCAPE
  • Uniqlo strengthens lead of highly fragmented competitive landscape
  • Emerging brands and collaborations drive innovation
CHANNELS
  • Offline channels lead distribution via specialists but online sales continue to grow
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources