Womenswear in Romania

While premium brands remain popular in Romania, lower-end and fast-fashion brands are increasingly capturing retail value share in womenswear. H&M and Zara have both gained share gained traction in 2024 largely influenced by rising demand for both higher quality and affordable womenswear. There has also been rapid growth in the Asian e-commerce brands Shein and Temu, which attract consumers with exceptionally low prices and discounted goods.

The Womenswear in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Womenswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.