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Womenswear in Poland

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    Report

  • 28 Pages
  • December 2024
  • Region: Poland
  • Euromonitor International
  • ID: 3008452
Womenswear in Poland is seeing an evolution in consumer preferences, particularly among fashion-conscious buyers. A growing number of Polish women are knowledgeable about various aspect of fashion, focusing on factors like fabric quality, tailoring, sustainability, and provenance of products. This emerging group values craftsmanship and unique, niche products - whether it is an organic linen dress or a tailored blouse from a local designer.

The Womenswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Well informed consumers make discerning choices
  • AI aids personalisation and client engagement
  • Affordable mass-market brands drive sales
PROSPECTS AND OPPORTUNITIES
  • Sustainability and natural fabrics will drive demand
  • Retail e-commerce is preferred channel for second-hand womenswear
  • Unit price inflation to outpace wage growth
CATEGORY DATA
  • Table 1 Sales of Womenswear by Category: Volume 2019-2024
  • Table 2 Sales of Womenswear by Category: Value 2019-2024
  • Table 3 Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Womenswear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Womenswear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Womenswear: % Value 2021-2024
  • Table 7 NBO Company Shares of Women's Nightwear: % Value 2020-2024
  • Table 8 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
  • Table 9 NBO Company Shares of Women's Outerwear: % Value 2020-2024
  • Table 10 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
  • Table 11 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
  • Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
  • Table 13 NBO Company Shares of Women's Underwear: % Value 2020-2024
  • Table 14 LBN Brand Shares of Women's Underwear: % Value 2021-2024
  • Table 15 Forecast Sales of Womenswear by Category: Volume 2024-2029
  • Table 16 Forecast Sales of Womenswear by Category: Value 2024-2029
  • Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
  • Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN POLAND
EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 20 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources