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RTD Tea in Indonesia

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    Report

  • 28 Pages
  • December 2024
  • Region: Indonesia
  • Euromonitor International
  • ID: 307323
The RTD tea market in Indonesia is set to face another challenging year in 2024, with both off-trade and on-trade volume sales expected to see only slight increases. Weakening consumer purchasing power, particularly among the lower-middle-income segment, is a significant contributor to this lacklustre performance. Consumers in this group are increasingly sensitive to non-essential expenditures, leading to a heightened price sensitivity when it comes to purchasing beverages.

The RTD Tea in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • RTD faces challenges of consumer price sensitivity and lack of innovation
  • CS2 Pola Sehat maintains its lead, while Sinar Sosro PT boosts share through new product innovations and strategic marketing
  • Brands adjust promotional strategies to maintain stability in a mature market
PROSPECTS AND OPPORTUNITIES
  • Modest growth for RTD, in light of high level of maturity and emerging competitors
  • Rising unit prices expected, but brands will focus on affordability
  • Rising levels of health consciousness will drive innovation
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
SOFT DRINKS IN INDONESIA
EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
  • Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
  • Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
  • Fountain sales in Indonesia
DISCLAIMER
SOURCES
  • Summary 1 Research Sources