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RTD Tea in Malaysia

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    Report

  • 31 Pages
  • December 2024
  • Region: Malaysia
  • Euromonitor International
  • ID: 64397
During 2024 RTD tea in Malaysia saw moderate off-trade volume growth and strong on-trade volume growth. Meanwhile, albeit from a much lower sales base, total fountain on-trade volume sales recorded further double-digit growth at the end of the review period. Nonetheless, fast development was driven by consumers’ shifting their preference from traditional carbonates to perceived healthier beverages in general.

The RTD Tea in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • RTD tea enjoys strong volume growth in the on-trade channel amid foodservice and tourism flow recoveries
  • Fresh, limited edition packages and rebranding offer brand refreshes and revitalise consumer interest
  • Innovative collaborations to expand market reach
PROSPECTS AND OPPORTUNITIES
  • Reduced sugar to outpace regular in off- and on-trade volume growth terms in still RTD tea
  • Players to engage in collaborations to boost brand visibility and push purchases
  • Digital marketing and new product development offer essential competitive tools
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
SOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
  • Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
  • Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
  • Fountain sales in Malaysia
DISCLAIMER
SOURCES
  • Summary 1 Research Sources