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Sun Care in China

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    Report

  • 21 Pages
  • April 2024
  • Region: China
  • Euromonitor International
  • ID: 307347
After a year of decline in 2022, following the easing of pandemic restrictions in China sun care experienced full recovery in current value terms in 2023, returning to the pre-pandemic level of sales. The remarkable resilience of the sun care category is not only due to the relatively low penetration rate, suggesting significant untapped potential, but also shows the reduced seasonality trend.

The Sun Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sun Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sun care bounces back in China in 2023, with double-digit value growth
  • Douyin has emerged as a mainstream online channel for sun care
  • Japanese sun care brands affected by the release of treated water
PROSPECTS AND OPPORTUNITIES
  • Baby and child-specific sun care to be propelled by new entrants
  • Efficacy and user experience are the two most important factors in adult sun protection
CATEGORY DATA
  • Table 1 Sales of Sun Care by Category: Value 2018-2023
  • Table 2 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 6 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN CHINA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources