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Energy Drinks in Lithuania

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    Report

  • 27 Pages
  • January 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 3134326
In 2024, sales of energy drinks continued to outperform the general soft drinks market in Lithuania, recording off-trade volume growth of 9%. However, much of this growth in off-trade volume can be attributed to aggressive promotional activities within the category. Discounts such as buy-one-get-one free offers or 50% off promotions are particularly common in energy drinks in Lithuania, driving increased consumer purchases.

The Energy Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth continues to be positive as energy drink brands run frequent deals and promotions
  • Price promotions and private label lead the average price of energy drinks to remain flat
  • Cult gains ground to become the third-strongest energy drink brand in 2024
PROSPECTS AND OPPORTUNITIES
  • While off-trade volume growth is set to remain positive, a slowdown will be noted across the forecast period
  • Competition grows as other functional options challenge energy drink sales
  • Limited edition flavours and new variations are expected, as brands focus on ongoing innovation
CATEGORY DATA
  • Table 1 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 2 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
SOFT DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources