Tissue and Hygiene in Romania

Throughout 2023, players in retail tissue in Romania contended with persistent challenges stemming from inflation and escalating prices of raw materials and energy. These factors compelled some players to adjust their pricing strategies, passing on a portion of the cost increases to consumers. The growth in unit prices also mirrored a heightened demand for premium products, as Romanians increasingly sought tissue and hygiene solutions that seamlessly blended efficiency with comfort.

The Tissue and Hygiene in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.