Car Rental Business - Global Strategic Business Report

The global market for Car Rental Business was valued at US$73.8 Billion in 2024 and is projected to reach US$102.8 Billion by 2030, growing at a CAGR of 5.7% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Car Rental Business market.

Global Car Rental Business Market - Key Trends & Drivers Summarized

Why Are Car Rental Businesses Booming Globally?

The car rental industry has witnessed remarkable growth over the past few decades, driven by a myriad of factors that cater to both individual and corporate needs. One of the primary reasons for this surge is the increasing globalization, leading to a higher frequency of international travel. Business trips, vacations, and tourism have created a consistent demand for rental cars, offering travelers the flexibility and convenience of exploring new places at their own pace. Additionally, the rise of low-cost airlines has made international travel more accessible, further fueling the demand for car rentals at destinations worldwide. Companies have expanded their fleets and services to cater to this growing clientele, ensuring a diverse range of vehicles that suit various preferences and budgets, from economy cars to luxury sedans and SUVs.

How Is Technology Transforming The Car Rental Experience?

Technology has been a game-changer in the car rental industry, revolutionizing how services are offered and enhancing customer satisfaction. The adoption of mobile apps and online booking platforms has made it easier than ever for customers to rent a car from virtually anywhere. These platforms offer a seamless experience, from browsing available vehicles to making reservations and managing bookings. Furthermore, the integration of GPS and advanced telematics in rental cars has improved navigation and safety, allowing renters to enjoy a hassle-free driving experience. Companies are also leveraging big data and artificial intelligence to predict customer preferences, optimize fleet management, and provide personalized services. The advent of electric vehicles (EVs) and hybrid cars in rental fleets is another technological trend, aligning with the global shift towards sustainability and eco-friendly transportation solutions.

What Are The Emerging Trends In The Car Rental Industry?

The car rental industry is not static; it is continuously evolving to adapt to changing consumer behaviors and market conditions. One notable trend is the rise of car-sharing services, which cater to urban dwellers and short-term renters who need a vehicle for a few hours rather than days. This model promotes more efficient use of resources and aligns with the growing preference for flexible and cost-effective mobility solutions. Additionally, the increasing focus on sustainability has led rental companies to adopt greener practices, such as incorporating more fuel-efficient and electric vehicles into their fleets and implementing carbon offset programs. The industry is also witnessing consolidation, with larger companies acquiring smaller competitors to expand their market reach and enhance operational efficiency. This trend not only increases the market share of these companies but also ensures a higher standard of service due to uniform policies and practices across locations.

What Are The Key Drivers Of Growth In The Car Rental Market?

The growth in the car rental market is driven by several factors that are reshaping the landscape of this industry. Firstly, changing consumer preferences, particularly among millennials and Gen Z, are leaning towards experiences over ownership, making car rental an attractive option. This demographic is more likely to rent a car for specific needs rather than commit to the long-term costs associated with ownership. Secondly, the proliferation of mobile technology and internet penetration has made it easier for customers to access rental services on-the-go, contributing significantly to market expansion. Another critical driver is the increasing number of business travelers and tourists who prefer renting cars for their convenience and flexibility. Additionally, environmental awareness and regulatory pressures are pushing companies to innovate with cleaner and more sustainable vehicle options. Finally, economic factors such as rising urbanization and improving disposable incomes, especially in emerging markets, are boosting the demand for car rentals as more people can afford to travel and seek rental services for their transportation needs.

Report Scope

The report analyzes the Car Rental Business market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Location (Airport, and Non-Airport); and Sector (Leisure, Business, and Other Sectors).

Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Airport segment, which is expected to reach US$39.3 Billion by 2030 with a CAGR of a 4.7%. The Non-Airport segment is also set to grow at 6.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $27.7 Billion in 2024, and China, forecasted to grow at an impressive 10.6% CAGR to reach $15.8 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Car Rental Business Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Car Rental Business Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Car Rental Business Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Toyota Motor Corporation, Zipcar, Inc., Avis Budget Group, Inc., Enterprise Holdings, Inc., Sixt SE and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 131 companies featured in this Car Rental Business market report include:

• Toyota Motor Corporation
• Zipcar, Inc.
• Avis Budget Group, Inc.
• Enterprise Holdings, Inc.
• Sixt SE
• Getaround, Inc.
• Enterprise Rent-A-Car

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry