Butter and Spreads in Switzerland

The performance of butter and spreads has continued to be negatively influenced by the health and wellness trend. As a result, in 2024 the category has continued to report declining volume sales with positive current value growth being largely due to inflation rather than an increase in demand. Swiss consumers are increasingly limiting their butter consumption or choosing more premium products, eating butter only on specific occasions, such as breakfast and brunch.

The Butter and Spreads in Switzerland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Butter and Spreads market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.