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Butter and Spreads in New Zealand

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    Report

  • 19 Pages
  • August 2024
  • Region: New Zealand
  • Euromonitor International
  • ID: 3511408
With the price of milk rising significantly towards the end of the review period, all milk by-products have also been suffering from high rates of inflation, with butter in New Zealand no exception to this trend. Butter is a household staple ingredient for many local consumers, not only as a spread, but also as a cooking and baking ingredient. However, New Zealanders continue to struggle to afford basic items such as butter in the current economic climate with a high cost of living.

The Butter and Spreads in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Butter and Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales of butter suffer amid rising prices in New Zealand
  • Private label maintains strong position as consumers seek good value
  • Margarine remains relatively stagnant as some consumers prefer “natural” options such as butter
PROSPECTS AND OPPORTUNITIES
  • Butter set to resume retail volume growth as price of dairy starts to stabilise
  • Changing landscape in butter as consumers prioritise price over other factors
  • Margarine and spreads can fill health and wellness gap
CATEGORY DATA
  • Table 1 Sales of Butter and Spreads by Category: Volume 2019-2024
  • Table 2 Sales of Butter and Spreads by Category: Value 2019-2024
  • Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Butter and Spreads: % Value 2020-2024
  • Table 6 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
  • Table 7 Distribution of Butter and Spreads by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
  • Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 16 Penetration of Private Label by Category: % Value 2019-2024
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources