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Butter and Spreads in Thailand

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    Report

  • 18 Pages
  • August 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 3514475
The market for butter and spreads in Thailand is set to see fairly modest growth in retail volume terms in 2024, continuing the trend of the previous year. Unlike in Western countries, butter is not traditionally a staple in Thai cuisine, where coconut milk, fish sauce, and other local ingredients are more commonly used. However, butter's popularity has been increasing, particularly among younger generations, who tend to be keener to try new flavour experiences.

The Butter and Spreads in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Butter and Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing local demand for butter, while margarine suffers from health concerns
  • Health-oriented offerings have small, but growing presence
  • Recovery of foodservice channel has positive impact on butter consumption
PROSPECTS AND OPPORTUNITIES
  • Butter has further potential for growth, but cost will remain an issue
  • Imported butter brands will gain traction
  • Revival of foodservice will boost sales
CATEGORY DATA
  • Table 1 Sales of Butter and Spreads by Category: Volume 2019-2024
  • Table 2 Sales of Butter and Spreads by Category: Value 2019-2024
  • Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Butter and Spreads: % Value 2020-2024
  • Table 6 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
  • Table 7 Distribution of Butter and Spreads by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
  • Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN THAILAND
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 16 Penetration of Private Label by Category: % Value 2019-2024
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources