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Concentrates in the US

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    Report

  • 37 Pages
  • December 2023
  • Region: United States
  • Euromonitor International
  • ID: 354767
Concentrates are often seen as a more affordable option, driving trading across from juice. The primary appeal of powder concentrates in particular remains their affordability, offering consumers the most value in dollars per litre across fruit-flavoured drinks. During pronounced inflation across beverages, concentrates have provided an affordable alternative for lower-income consumer groups. However, there is another trend shaping the concentrates category.

The Concentrates in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Concentrates becomes the most dynamic category in soft drinks
  • Hydration and energy drive growth for concentrates, with Liquid I.V. leading the charge
  • Format innovation starts to attract attention as price, convenience and margins are in the spotlight
PROSPECTS AND OPPORTUNITIES
  • Brands will continue to experiment with non-RTD formats
  • Blurring lines with vitamins and dietary supplements as consumers look for more and more functions
  • Affordability and sustainability will be key to continuing to develop the category
CATEGORY DATA
  • Concentrates conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
SOFT DRINKS IN THE US
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIXFountain sales in the USDISCLAIMER
SOURCES
  • Summary 2 Research Sources