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Soft Drinks in Ecuador

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    Report

  • 74 Pages
  • December 2023
  • Region: Ecuador
  • Euromonitor International
  • ID: 354807
2023 witnessed another strong performance for Ecuador’s soft drinks industry as the challenges of previous years have largely been overcome. The entire industry has endured significant setbacks stemming from negative public perceptions of a series of reformulations that followed the implementation of a steep tax on all sugar-sweetened beverages in 2017.

The Soft Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Reduced sugar cola carbonates flourishes due to the sugar tax
  • Multiple factors spur growth in non-cola carbonates
  • Quala enters carbonates with its new brand Zen
PROSPECTS AND OPPORTUNITIES
  • Backlash against aspartame likely to have only limited impact on sales
  • Multi-dimensional approach to consumer preferences to prove crucial
  • Small local grocers to remain dominant despite changes in distribution
CATEGORY DATA
  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
  • Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
  • Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Juice benefits from the post-pandemic return to in-person school tuition
  • Products packaged in returnable bottles gain sales share in juice
  • Family sizes king in juice drinks, more diverse pack sizes in nectars
PROSPECTS AND OPPORTUNITIES
  • El Niño climate phenomenon to impact availability of fruit for juice brands
  • Opportunities and challenges ahead for not from concentrate 100% juice
  • Entry of new players into reconstituted 100% juice to drive consumption
CATEGORY DATA
  • Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Bottled water sees unusually high increases in the average unit price
  • Carbonated natural mineral bottled water dominated by only one player
  • Increase in the popularity of sport and exercise benefits bottled water
PROSPECTS AND OPPORTUNITIES
  • Ecofriendly consumers looking to reduce the use of single-use plastics
  • Consumers to migrate to bottled water from other soft drinks categories
  • Emerging players to bring innovation to functional bottled water
CATEGORY DATA
  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Surge in sports drinks sales results from multi-dimensional influences
  • Demand for better value for money influences packaging presentations
  • Wide coverage and point-of-sale sponsorship key marketing strategies
PROSPECTS AND OPPORTUNITIES
  • Brands need to be on the lookout for trendier sports to sponsor
  • No sugar options struggle for sales despite being cheaper and healthier
  • Brands set to explore new avenues to market sports drinks
CATEGORY DATA
  • Table 75 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 76 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • PET bottles still reign as brands look to more profitable pack types
  • Red Bull and Monster Energy compete in an exceptional price segment
  • Sugar-free energy drinks face a challenging and complex landscape
PROSPECTS AND OPPORTUNITIES
  • Transition from rapid expansion to steady progress as demand matures
  • Local startups target rising demand for health and wellness with natural ingredients
  • Niche premium brands look to premiumisation as a way of increasing sales
CATEGORY DATA
  • Table 87 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 88 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tea-based powder concentrates gain ground on juice-based products
  • Panhelada’s entry brings refreshing novelty to the category
  • Quala leads sales due to strong investment in marketing and distribution
PROSPECTS AND OPPORTUNITIES
  • Greater stability slated for concentrates over the forecast period
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 100 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
  • Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 109 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 110 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 112 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Category players strive to gain share from dominant brand Fuze tea
  • Smaller brands look to innovation as a way to gain ground on Fuze Tea
PROSPECTS AND OPPORTUNITIES
  • Further growth expected during the forecast period
  • Kombucha a growing trend, although challenges to massification remain
CATEGORY DATA
  • Table 113 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 114 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 115 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 116 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN ECUADOR
  • 2023 DEVELOPMENTS