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Soft Drinks in Ecuador

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    Report

  • 67 Pages
  • December 2024
  • Region: Ecuador
  • Euromonitor International
  • ID: 354807
Ecuador's socio-economic challenges during the review period have profoundly shaped consumption patterns, with the soft drinks sector heavily impacted by a turbulent start to 2024. The year began with heightened insecurity, prompting the government under Daniel Noboa to declare a state of armed conflict and impose nighttime curfews to restore order.

The Soft Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable pricing strategies amidst VAT adjustment
  • Consumer preference for reduced sugar cola carbonates
  • Growth in non-cola carbonates through reformulation success
PROSPECTS AND OPPORTUNITIES
  • Innovative branding to challenge traditional cola
  • Returnable packaging as a cost and sustainability strategy
  • Broadening the appeal of tonic water beyond gin mixers
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price stability amid economic challenges
  • Hard discounters continue to democratise not from concentrate 100% juice
  • Gloria Foods’ acquisition of Ecuajugos S.A.
PROSPECTS AND OPPORTUNITIES
  • Rising concern about sugar intake
  • Not from concentrate 100% juice: Greater variety, concentrated competition
  • Innovation as a catalyst for growth
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Extreme heat drives bottled water consumption
  • Minimal price difference between sports drinks and bottled water dampens demand
  • Güitig enjoys strong loyalty from Ecuadorian consumers, limiting new entrants
PROSPECTS AND OPPORTUNITIES
  • Flavoured water thrives through innovation
  • Eco-conscious consumers drive sustainable packaging innovations
  • Rising interest in fitness boosts bottled water demand
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Minimal price difference between sports drinks and bottled water boosts sales
  • Economic challenges and blackouts impact sports drinks sales
  • Strong brand activity fuels visibility and engagement
PROSPECTS AND OPPORTUNITIES
  • Brands offering higher electrolyte content to gain traction in modern channels
  • Ecuadorian athletes drive brand opportunities
  • Increasing focus on fitness to drive sports drinks consumption
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 78 Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • More stable prices as players shift to product differentiation
  • Socioeconomic challenges impact on-trade performance
  • PET plastic bottles dominate the product area, while canned products remain niche
PROSPECTS AND OPPORTUNITIES
  • Premium brands focus on sponsorships to build visibility
  • Hard discounters as a growing distribution channel
  • Sugar-free energy drinks poised for expansion
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 90 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fruit flavours lose ground in powdered concentrates
  • Mondelez and Sumesa show limited investment in the category
  • Quala continues to lead concentrates
PROSPECTS AND OPPORTUNITIES
  • Television advertising remains central to marketing strategies
  • Limited availability of liquid concentrates hinders expansion
  • Functional ingredients offer opportunities for innovation
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 102 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
  • Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Smaller players seek modern channels for growth
  • Fuze Tea: The uncontested leader of RTD tea
  • Strategic partnerships with restaurants boost RTD tea visibility
PROSPECTS AND OPPORTUNITIES
  • Minimal publicity investments hamper growth prospects
  • Innovation as a catalyst for expansion
  • Growing awareness of gut health boosts kombucha potential
CATEGORY DATA
  • Table 117 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 118 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029