Since the pandemic, many South Africans have shifted towards making purchasing decisions based on their changing lifestyles, including the adoption of healthier habits. Connected watches have continued to experience dynamic demand, with consumers purchasing smart wearables and digital activity watches to track their health journeys by monitoring their footsteps, measuring their heartbeat and recording their exercise workouts.
The analyst's Traditional and Connected Watches in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Connected Watches, Traditional Watches.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Traditional and Connected Watches in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Connected Watches, Traditional Watches.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Traditional and Connected Watches market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2022 DEVELOPMENTS
- Connected watches continue to trend in South Africa
- South Africans remain brand loyal when purchasing watches but affordability drives more cost-conscious consumers
- Affluent segment continues to support luxury brands
- Watches perceived as non-essential for many local consumers
- Consumers are concerned about environmental and sustainable issues
- Retail e-commerce more likely to gain further ground in connected watches over forecast period
- Table 1 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
- Table 2 Sales of Traditional and Connected Watches by Category: Value 2017-2022
- Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
- Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
- Table 5 Sales of Traditional Watches by Category: Volume 2017-2022
- Table 6 Sales of Traditional Watches by Category: Value 2017-2022
- Table 7 Sales of Traditional Watches by Category: % Volume Growth 2017-2022
- Table 8 Sales of Traditional Watches by Category: % Value Growth 2017-2022
- Table 9 Sales of Traditional Watches by Price Band: Volume 2017-2022
- Table 10 Sales of Traditional Watches by Price Band: Value 2017-2022
- Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
- Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
- Table 13 Sales of Connected Watches by Category: Volume 2017-2022
- Table 14 Sales of Connected Watches by Category: Value 2017-2022
- Table 15 Sales of Connected Watches by Category: % Volume Growth 2017-2022
- Table 16 Sales of Connected Watches by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Traditional Watches: % Value 2018-2022
- Table 18 LBN Brand Shares of Traditional Watches: % Value 2019-2022
- Table 19 NBO Company Shares of Connected Watches: % Value 2018-2022
- Table 20 LBN Brand Shares of Connected Watches: % Value 2019-2022
- Table 21 Distribution of Traditional Watches by Format: % Value 2017-2022
- Table 22 Distribution of Connected Watches by Format: % Value 2017-2022
- Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
- Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
- Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
- Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
- Table 27 Forecast Sales of Traditional Watches by Category: Volume 2022-2027
- Table 28 Forecast Sales of Traditional Watches by Category: Value 2022-2027
- Table 29 Forecast Sales of Traditional Watches by Category: % Volume Growth 2022-2027
- Table 30 Forecast Sales of Traditional Watches by Category: % Value Growth 2022-2027
- Table 31 Forecast Sales of Connected Watches by Category: Volume 2022-2027
- Table 32 Forecast Sales of Connected Watches by Category: Value 2022-2027
- Table 33 Forecast Sales of Connected Watches by Category: % Volume Growth 2022-2027
- Table 34 Forecast Sales of Connected Watches by Category: % Value Growth 2022-2027
- Personal accessories in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for personal accessories?
- Table 35 Sales of Personal Accessories by Category: Volume 2017-2022
- Table 36 Sales of Personal Accessories by Category: Value 2017-2022
- Table 37 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
- Table 38 Sales of Personal Accessories by Category: % Value Growth 2017-2022
- Table 39 NBO Company Shares of Personal Accessories: % Value 2018-2022
- Table 40 LBN Brand Shares of Personal Accessories: % Value 2019-2022
- Table 41 Distribution of Personal Accessories by Format: % Value 2017-2022
- Table 42 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
- Table 43 Forecast Sales of Personal Accessories by Category: Value 2022-2027
- Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
- Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
