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Traditional and Connected Watches in Sweden

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    Report

  • 31 Pages
  • January 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 354830
In 2024, traditional and connected watches in Sweden saw retail value sales rise by 5%. While connected watches led retail value growth at 7%, traditional watches drove value growth of 4%, being lower than the growth recorded over the review period. This lower growth was especially noted in high end, luxury watches, with sales falling compared to the COVID-19 pandemic rebound years.

The Traditional and Connected Watchesin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional and Connected Watches market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive retail value growth with basic mechanical watches recording solid results
  • Connected watches drive the strongest value growth, benefiting from the rising health and wellness trend
  • Brands place emphasis on sustainability while second-hand options remain popular
PROSPECTS AND OPPORTUNITIES
  • Positive retail value growth driven by investors, customisation and a strong performance from connected watches
  • Swedish watch brands will seek to capitalise upon their local heritage
  • Luxury players are expected to balance an online presence with exclusive instore experiences
CATEGORY DATA
  • Table 1 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
  • Table 2 Sales of Traditional and Connected Watches by Category: Value 2019-2024
  • Table 3 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
  • Table 5 Sales of Traditional Watches by Category: Volume 2019-2024
  • Table 6 Sales of Traditional Watches by Category: Value 2019-2024
  • Table 7 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
  • Table 8 Sales of Traditional Watches by Category: % Value Growth 2019-2024
  • Table 9 Sales of Traditional Watches by Price Band: Volume 2019-2024
  • Table 10 Sales of Traditional Watches by Price Band: Value 2019-2024
  • Table 11 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
  • Table 12 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
  • Table 13 Sales of Connected Watches by Category: Volume 2019-2024
  • Table 14 Sales of Connected Watches by Category: Value 2019-2024
  • Table 15 Sales of Connected Watches by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Connected Watches by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Traditional Watches: % Value 2020-2024
  • Table 18 LBN Brand Shares of Traditional Watches: % Value 2021-2024
  • Table 19 NBO Company Shares of Connected Watches: % Value 2020-2024
  • Table 20 LBN Brand Shares of Connected Watches: % Value 2021-2024
  • Table 21 Distribution of Traditional Watches by Format: % Value 2019-2024
  • Table 22 Distribution of Connected Watches by Format: % Value 2019-2024
  • Table 23 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
  • Table 24 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
  • Table 25 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
  • Table 27 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
  • Table 28 Forecast Sales of Traditional Watches by Category: Value 2024-2029
  • Table 29 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
  • Table 30 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Connected Watches by Category: Volume 2024-2029
  • Table 32 Forecast Sales of Connected Watches by Category: Value 2024-2029
  • Table 33 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
  • Table 34 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN SWEDEN
EXECUTIVE SUMMARY
  • Personal accessories in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 35 Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 36 Sales of Personal Accessories by Category: Value 2019-2024
  • Table 37 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 38 Sales of Personal Accessories by Category: % Value Growth 2019-2024
  • Table 39 NBO Company Shares of Personal Accessories: % Value 2020-2024
  • Table 40 LBN Brand Shares of Personal Accessories: % Value 2021-2024
  • Table 41 Distribution of Personal Accessories by Format: % Value 2019-2024
  • Table 42 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
  • Table 43 Forecast Sales of Personal Accessories by Category: Value 2024-2029
  • Table 44 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources