Retailing in Mexico - Research and Markets

Having declined during 2020 due to disruption arising from COVID-19 and the economic shock that it engendered, retail constant value sales (2021 prices) saw a partial recovery in 2021. Like 2020, 2021 was marked by a significant divergence in performance between grocery retailers and non-grocery specialists.

This 'Retailing in Mexico' report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Retailing market;
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Use five-year forecasts to assess how the market is predicted to develop.

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EXECUTIVE SUMMARY

Retailing in 2021: The big picture
Department stores prove resilient in the face of COVID-19
E-commerce holds onto its pandemic gains, as local consumers become increasingly comfortable shopping online
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Back to School
Christmas Season
El Buen Fin
Hot Sale
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

CONVENIENCE STORES IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Convenience stores struggle to recover from the effects of COVID-19
Brands look to deals and partnerships to widen their appeal and drive growth in foot traffic
Despite a slowdown in new store openings, the pandemic helps OXXO to deepen its dominance

PROSPECTS AND OPPORTUNITIES

Mounting inflationary pressure will slow recovery
Foodservice offer will grow in importance
Government policy will be key to the development of forecourt retail

CHANNEL DATA

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

DISCOUNTERS IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Slowdown in new store openings retards constant value sales growth
Pandemic and inflationary pressure help discounters to widen their appeal
Investment in e-commerce pays off for Walmart

PROSPECTS AND OPPORTUNITIES

Amid elevated inflationary pressure, the value for money offered by discounters will help to broaden their appeal
Discounters will focus more on private label and narrow their product range
E-commerce will continue to grow in importance

CHANNEL DATA

Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

HYPERMARKETS IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Inflationary pressure accelerates shift away from hypermarkets
Led by Walmart, hypermarkets pivot towards an omnichannel model
Facing aggressive competition for discounters, hypermarkets struggle to expand their store networks

PROSPECTS AND OPPORTUNITIES

As the inflationary squeeze deepens, hypermarkets will continue to struggle to compete with discounters
Hypermarkets will continue to invest heavily in e-commerce, as they seek to reduce delivery costs
Going local will help hypermarkets to differentiate themselves from discounters

CHANNEL DATA

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

SUPERMARKETS IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Supermarkets outperform both discounters and hypermarkets
Pandemic drives shift to e-commerce and self-checkouts
Superama re-branded as Walmart Express

PROSPECTS AND OPPORTUNITIES

Modernisation will help supermarkets to better compete against hypermarkets and discounters
Foodservice will play a bigger role in attracting consumers to supermarkets
Supermarkets will continue to invest in e-commerce

CHANNEL DATA

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

TRADITIONAL GROCERY RETAILERS IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

After a large number of closures in 2020, 2021 brings a significant rebound in store numbers
Government-sponsored Segalmex stores struggle
Food and drink specialists that pivoted towards e-commerce have fared better than those that have not

PROSPECTS AND OPPORTUNITIES

Rapidly expanding convenience store segment poses the biggest competitive threat to traditional grocery retailers
Trade groups and local and regional governments will continue to help traditional grocery retailers to improve their operations and accept card payments
Emergence of ‘dark’ stores will pose a mounting competitive threat

CHANNEL DATA

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic both undermines sales and drives them online
C&A and Forever 21 both change hands
Players focus on expanding e-commerce, rather than their store networks

PROSPECTS AND OPPORTUNITIES

Online shift will not be reversed
Store-in-store and pop-up outlets will proliferate, as brands seek low-cost ways to maintain a physical presence
Second-hand fashion marketplaces will appeal to both the price sensitive and those interested in sustainability

CHANNEL DATA

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Despite robust demand from office workers and students, retail constant value sales continue to fall
Pandemic-induced shift to e-commerce was not a flash in the pan
Overtaken by ishop, Best Buy exits

PROSPECTS AND OPPORTUNITIES

E-commerce will continue to weigh on physical store sales
Competition from internet retailers like Amazon and Mercado Libre will intensify
Inflationary pressure will squeeze margins and could drive consolidation

CHANNEL DATA

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

HEALTH AND BEAUTY SPECIALIST RETAILERS IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 restrictions hit some health and beauty specialist retailers much harder than others
Outlet numbers begin to recover
E-commerce is emerging, but many local consumers remain reluctant to utilise this channel for such categories as beauty and personal care and consumer health

PROSPECTS AND OPPORTUNITIES

Parapharmacies/drug stores will continue to proliferate
While e-commerce will continue to expand, it will remain of secondary importance
Health and beauty specialist retailers will struggle to compete with direct selling on price

CHANNEL DATA

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

HOME AND GARDEN SPECIALIST RETAILERS IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Home improvement and gardening outperform homewares and home furnishing
E-commerce grows in popularity, with some players struggling to cope
Hypermarkets and discounters pose a mounting competitive threat

PROSPECTS AND OPPORTUNITIES

While the hypermarket threat will intensify, e-commerce growth will stall
New entrant IKEA has significant scope for growth
Comex looks to fintech partnership to drive sales growth

CHANNEL DATA

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

DEPARTMENT STORES IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Strong recovery in demand, with constant value sales exceeding their pre-pandemic level
Chains leverage store cards to drive growth
Demand for big ticket items like home furnishings particularly strong

PROSPECTS AND OPPORTUNITIES

As chains pivot towards an omnichannel model, new store openings will slow
Partnerships will help department stores to boost their e-commerce performance
Department stores will seek to improve the in-store experience in order to better compete with pure-play e-commerce

CHANNEL DATA

Table 153 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 154 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 155 Department Stores GBO Company Shares: % Value 2017-2021
Table 156 Department Stores GBN Brand Shares: % Value 2018-2021
Table 157 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 158 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 160 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

VARIETY STORES IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Variety stores struggle to recover from pandemic-induced shift to e-commerce
Credit offers makes variety stores popular with low-income consumers
Lockdown gave leader Elektra the opportunity to steal a march on its rivals

PROSPECTS AND OPPORTUNITIES

With the shift to e-commerce set to be permanent, variety store sales will struggle to recover to their pre-pandemic level
Intense competition will put downward pressure on pricing
Social media will facilitate more personalised offers

CHANNEL DATA

Table 161 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 162 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 163 Variety Stores GBO Company Shares: % Value 2017-2021
Table 164 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 165 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 166 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 168 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

WAREHOUSE CLUBS IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

After a bumper 2020 driven by stockpiling, demand stabilises
Pandemic halts rapid expansion
Warehouse clubs boost their e-commerce offer

PROSPECTS AND OPPORTUNITIES

Inflationary squeeze will reinforce the appeal of warehouse clubs to price-sensitive consumers
More stores will offer delivery
Social media will increasingly be leveraged to reach younger consumers

CHANNEL DATA

Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021
Table 170 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 171 Warehouse Clubs GBO Company Shares: % Value 2017-2021
Table 172 Warehouse Clubs GBN Brand Shares: % Value 2018-2021
Table 173 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021
Table 174 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021
Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 176 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

DIRECT SELLING IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 upends the direct selling business model
Pandemic drives direct selling online
Consumer health fares relatively well

PROSPECTS AND OPPORTUNITIES

Apparel and footwear will recover faster than beauty and personal care
Lack of formal employment opportunities will continue to make direct selling an attractive career opportunity for many
The line between direct selling and e-commerce will blur

CHANNEL DATA

Table 177 Direct Selling by Category: Value 2016-2021
Table 178 Direct Selling by Category: % Value Growth 2016-2021
Table 179 Direct Selling GBO Company Shares: % Value 2017-2021
Table 180 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 181 Direct Selling Forecasts by Category: Value 2021-2026
Table 182 Direct Selling Forecasts by Category: % Value Growth 2021-2026

HOMESHOPPING IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic boost to homeshopping demand peters out
Consumer health among the top performers
Focusing on consumer electronics, telecoms operator TELMEX remains the leading player

PROSPECTS AND OPPORTUNITIES

With an ageing customer base, homeshopping companies will struggle to drive growth
The line between e-commerce and homeshopping will blur
Competition from physical stores will intensify

CHANNEL DATA

Table 183 Homeshopping by Category: Value 2016-2021
Table 184 Homeshopping by Category: % Value Growth 2016-2021
Table 185 Homeshopping GBO Company Shares: % Value 2017-2021
Table 186 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 187 Homeshopping Forecasts by Category: Value 2021-2026
Table 188 Homeshopping Forecasts by Category: % Value Growth 2021-2026

VENDING IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

After a torrid 2020, constant value sales show signs of stabilising
Vending machines selling health products like face masks proliferate
Grupo Bimbo and Pepsi-Cola Mexicana remain dominant

PROSPECTS AND OPPORTUNITIES

The range of products offered by vending machines will continue to widen
Contactless payment options will become commonplace
Electronic cigarettes represent a growth opportunity

CHANNEL DATA

Table 189 Vending by Category: Value 2016-2021
Table 190 Vending by Category: % Value Growth 2016-2021
Table 191 Vending GBO Company Shares: % Value 2017-2021
Table 192 Vending GBN Brand Shares: % Value 2018-2021
Table 193 Vending Forecasts by Category: Value 2021-2026
Table 194 Vending Forecasts by Category: % Value Growth 2021-2026

E-COMMERCE (GOODS) IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

As in-person shopping revives, e-commerce stables but holds on to its pandemic gains
Fraud remains a significant concern for many
Pandemic proves transformational for online grocery shopping

PROSPECTS AND OPPORTUNITIES

Mexicans will continue to grow more comfortable shopping online
More manufacturers and retailers will launch their own e-commerce websites and apps
Alibaba set to be a growing presence

CHANNEL DATA

Table 195 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 196 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 197 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 198 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 199 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 200 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

MOBILE E-COMMERCE (GOODS) IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Mobile e-commerce value sales have more than doubled since the onset of the pandemic
Smartphone apps are making mobile e-commerce more accessible
Rapid growth brings growing pains

PROSPECTS AND OPPORTUNITIES

M-commerce will continue to grow in importance within e-commerce
Offering fast delivery and more delivery options will be an important point of competition
Financial technology companies will make it easier for lower-income consumers to make online purchases

CHANNEL DATA

Table 201 Mobile E-Commerce (Goods): Value 2016-2021
Table 202 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 203 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 204 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

FOOD AND DRINK E-COMMERCE IN MEXICOKEY DATA FINDINGS

2021 DEVELOPMENTS

Having surged in 2020, demand declines slightly as in-person grocery shopping returns and stockpiling abates
More attention is now being paid to last-mile delivery
Alcoholic drinks have performed particularly strongly since the onset of the pandemic

PROSPECTS AND OPPORTUNITIES

With daily life normalising, demand growth is set to be no more than moderate
With third party marketplaces likely to pay more attention to food and drink e-commerce, competition will intensify
Delivery speed will be a crucial differentiating factor

CHANNEL DATA

Table 205 Food and Drink E-Commerce: Value 2016-2021
Table 206 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 207 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 208 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026

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