Bath Bar Soap Will Continue to Dominate the Indian Personal Wash Market Over Forecast Period.
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The report covers a detailed insight into the personal wash market in India. India personal wash market is categorized into bath & shower products and hand hygiene products. The bath and shower category is mainly segmented into body wash, shower gel, and bar soap whereas hand hygiene is bifurcated into liquid hand wash and hand sanitizers. The report covers leading companies that are involved in the manufacturing and marketing of various types of personal wash products. Major brands that are operating in the organized market are analyzed in this report. The report also gives an idea of the product price & variant analysis of different types of products available in the market.This report comes with 10% free customization, enabling you to add data that meets your specific business needs.
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According to India Personal Wash Market Outlook, 2027-28”, rising health concerns, the growing popularity of hygiene products, the increasing number of players, demand from middle-class consumers, sanitation awareness, and campaigns like 'Swachh Bharat' have given a boost to the personal wash market in India. The bath and shower market is forecasted to grow with a CAGR of more than 8% in the next five years. Soaps are further bifurcated as beauty soap, health soap, herbal soap, and medicated soap. The consumption of bath bar soaps is very high whereas it is very low for body wash and shower gel products as it is still a new category for many Indian consumers. Moreover, being a premium product, it could not make space in every consumer's pocket even in urban India. Hindustan Unilever, Wipro Consumer Care, and Godrej Consumer Products are some of the major companies operating in this market. HUL with its 8 brands dominates the Indian bath and shower category and WCCLG follows with Santoor.
On the other hand, consumption of liquid hand wash is high as compared to hand sanitizers as the latter is still a new category for many Indian consumers. People trust liquid hand wash products as it helps them to maintain hygiene on daily basis, while hand sanitizers are more convenient where water and soaps are not available. Indian consumers normally use the liquid hand wash after eating or before eating, preparing food, after using the toilet, after touching dusty things, etc in their daily lives. Reckitt Benckiser, Hindustan Unilever, Godrej, and Dabur India collectively capture more than 70% of the hand hygiene market. Various brands operating in the category include names like Dettol, Lifebuoy, Palmolive, Santoor, Savlon, Fem, Protekt, Pears, Lux, Medimix, Hamam, Chandrika, etc. Dettol and Lifebuoy are the prominent brands that are the most used product in India.
Considered in this report
- Geography: India
- Base year: 2021-22
- Estimated year: 2022-23
- Forecast year: 2027-28
India Personal Wash Market Outlook, 2027-28” discusses the following aspects of personal wash products in India:
The report gives an in-depth understanding of the personal wash market in India:
- India Personal Wash Market Outlook
- India Personal Wash Market Size By Value & Forecast
- India Personal Wash Market Segmental Analysis: By Company, By Product Type
- India Bar Soap Market Size By Value & Forecast
- India Bar Soap Market Segmental Analysis: By Company, By Brand, By Product Type, By Price Segment, By Demographics
- India Body Wash & Shower Gel Market Size By Value & Forecast
- India Body Wash & Shower Gel Market Segmental Analysis: By Company, By Brand
- India Liquid Hand Wash Market Size By Value & Forecast
- India Liquid Hand Wash Market Segmental Analysis: By Brand, By Packaging Type, By Ingredients, By End User
- India Hand Sanitizer Market Size By Value & Forecast
- India Hand Sanitizer Market Segmental Analysis: By Brand, By Product Type, By Segment, By End User
- Product Price & Variant Analysis of Bar Soap, Body Wash & Shower Gel, Liquid Hand Wash and Hand Sanitizer
- The key vendors in this market space
- Competitive Landscape & Strategic Recommendations
Intended Audience
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of personal wash products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.Table of Contents
1 Executive Summary2 Market Structure
2.1 Market Considerate
2.2 Assumptions
2.3 Limitations
2.4 Abbreviations
2.5 Sources
2.6 Definitions
2.7 India Macro Economic Indicators
2.8 Demographics Insight
3 Research Methodology
3.1 Secondary Research
3.2 Primary Data Collection
3.3 Market Formation & Validation
3.4 Report Writing, Quality Check & Delivery
4 India Personal Wash Market Outlook
4.1 Market Size By Value
4.2 Market Share
4.2.1 By Company
4.2.2 By Product Type
5 India Bar Soap Market Outlook
5.1 Market Size By Value
5.2 Market Share
5.2.1 By Product Type
5.2.2 By Type of Fragrance
5.2.3 By Price
5.2.4 By Sales Channel
5.2.5 By Demographics
5.2.6 By Tier
6 India Body Wash & Shower Gel Market Outlook
6.1 Market Size By Value
6.2 Market Share
6.2.1 By Company
6.2.2 By Tier
6.2.3 By Demographics
6.2.4 By Sales Channel
6.2.5 By Brand
7 India Liquid Hand Wash Market Outlook
7.1 Market Size By Value
7.2 Market Share
7.2.1 By Packaging Type
7.2.2 By Ingredients
7.2.3 By End User
7.2.4 By Brand
8 India Hand Sanitizer Market Outlook
8.1 Market Size By Value
8.2 Market Share
8.2.1 By Segment
8.2.2 By Type
8.2.3 By Brand
8.2.4 By End User
9 Product Price & Variant Analysis
9.1 Bar Soap
9.2 Body Wash & Shower Gel
9.3 Liquid Hand Wash
9.4 Hand Sanitizer
10 PEST Analysis
11 Channel Partner Analysis
12 Market Dynamics
12.1 Drivers
12.2 Challenges
13 Market Trends & Developments
13.1 New Product Launches
13.2 Premiumization in Bath & Shower Products
13.3 Rising Online Shopping for Health Care Products
13.4 Demand for Hand Sanitizers from Institutional Sector
13.5 Innovation in Packaging of Liquid Hand Wash Products
13.6 Youth Population aged 15-35 years Proving to be Key End Users
13.7 International Players Continue to focus on Least Penetrated Markets
13.8 Preference for Environment-Friendly Natural and Herbal Products
14 Competitive Landscape
14.1 Porter`s Five Forces
14.2 Company Profile
14.2.1 ITC Limited
14.2.1.1 Company Snapshot
14.2.1.2 Company Overview
14.2.1.3 Financial Highlights
14.2.1.4 Geographic Insights
14.2.1.5 Business Segment & Performance
14.2.1.6 Product Portfolio
14.2.1.7 Key Executives
14.2.1.8 Strategic Moves & Developments
14.2.2 Dabur India Limited
14.2.3 Hindustan Unilever Limited
14.2.4 Wipro Consumer Care Limited
14.2.5 Colgate-Palmolive (India) Limited
14.2.6 Godrej Consumer Products Limited
14.2.7 Reckitt Benckiser (India) Private Limited
14.2.8 Pristine Care Products Private Limited
14.2.9 Karnataka Soaps & Detergents Limited
14.2.10 Beiersdorf (India) Private Limited (Nivea)
14.2.11 The Himalaya Drug Company
14.2.12 Herbal Startegi
14.2.13 Patanjali Ayurved Limited
14.2.14 Jyothy Laboratories Limited
14.2.15 Cholayil Private Limited (Medimix)
15 Strategic Recommendation’s
16 Disclaimer
List of Figure
Figure 1: India Population (2017-2021) (In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Personal Wash Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 5: India Bar Soap Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 6: India Body Wash & Shower Gel Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 7: India Liquid Hand Wash Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 8: India Hand Sanitizer Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 9: Porter's Five Forces of India Personal Wash Market
Figure 10: Market attractiveness Index, By Region 2027
Figure 11: Market attractiveness Index, By Segment 2027
List of Table
Table 1: India Economic Snapshot 2020
Table 2: India Tier-wise Classification Of Cities
Table 3: India Region-wise Classification Of Cities
Table 4: India Personal Wash Market Share By Value By Company (2016-17, 2021-22 & 2027-28F)
Table 5: India Personal Wash Market Share By Value By Product Type (2016-17, 2021-22 & 2027-28F)
Table 8: India Bar Soap Market Share By Value By Product type (2016-17, 2021-22 & 2027-28F)
Table 9: India Bar Soap Market Share By Value By Type of Fragrance (2016-17, 2021-22 & 2027-28F)
Table 8: India Bar Soap Market Share By Value By Price (2016-17, 2021-22 & 2027-28F)
Table 9: India Bar Soap Market Share By Value By Price Segment (2016-17, 2021-22 & 2027-28F)
Table 10: India Bar Soap Market Share By Value By Demographics (2016-17, 2021-22 & 2027-28F)
Table 11: India Bar Soap Market Share By Value By Tier (2016-17, 2021-22 & 2027-28F)
Table 12: India Body Wash & Shower Gel Market Share By Value By Company (2016-17, 2021-22 & 2027-28F)
Table 13: India Body Wash & Shower Gel Market Share By Value By Tier (2016-17, 2021-22 & 2027-28F)
Table 14: India Body Wash & Shower Gel Market Share By Value By Demographics (2016-17, 2021-22 & 2027-28F)
Table 15: India Body Wash & Shower Gel Market Share By Value By Sales Channel (2016-17, 2021-22 & 2027-28F)
Table 16: India Body Wash & Shower Gel Market Share By Value By Brand (2016-17, 2021-22 & 2027-28F)
Table 17: India Liquid Hand Wash Market Share By Value By Packaging Type (2016-17, 2021-22 & 2027-28F)
Table 18: India Liquid Hand Wash Market Share By Value By Ingredients (2016-17, 2021-22 & 2027-28F)
Table 19: India Liquid Hand Wash Market Share By Value By End User (2016-17, 2021-22 & 2027-28F)
Table 20: India Liquid Hand Wash Market Share By Value By Brand (2016-17, 2021-22 & 2027-28F)
Table 21: India Hand Sanitizer Market Share By Value By Segment (2016-17, 2021-22 & 2027-28F)
Table 22: India Hand Sanitizer Market Share By Value By Type (2016-17, 2021-22 & 2027-28F)
Table 23: India Hand Sanitizer Market Share By Value By Brand (2016-17, 2021-22 & 2027-28F)
Table 24: India Hand Sanitizer Market Share By Value By End User (2016-17, 2021-22 & 2027-28F)
Table 25: Influencing Factors for India Personal Wash Market, 2021
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ITC Limited
- Dabur India Limited
- Hindustan Unilever Limited
- Wipro Consumer Care Limited
- Colgate-Palmolive (India) Limited
- Godrej Consumer Products Limited
- Reckitt Benckiser (India) Private Limited
- Pristine Care Products Private Limited
- Karnataka Soaps & Detergents Limited
- Beiersdorf (India) Private Limited
- 1The Himalaya Drug Company
- 1Herbal Startegi
