Meat, Poultry and Smallgoods Wholesaling in Australia - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

Grass fed: The growing popularity of plant-based alternatives may soon eat into industry revenue

Structural changes in upstream industries and ongoing wholesale bypass have put pressure on operators in the Meat, Poultry and Smallgoods Wholesaling industry in recent years. As larger wholesalers have diversified their product ranges to benefit from economies of scale, they have shifted into the General Line Grocery Wholesaling industry. Their departures have created a highly fragmented market for meat wholesaling. Increased external competition has weighed on sales and industry revenue is expected to grow at a sluggish 0.3% over the five years through 2022-23, to $14.87 billion. This trend includes an expected decline of 1.0% in the current year, as weakening economic conditions constrain discretionary spending.

Industry operators primarily purchase and sell fresh or frozen meat, bacon, ham, smallgoods, poultry and rabbit. Businesses generally purchase meat and meat products from abattoirs and sell these products to retailers with minimal further processing. The industry excludes wholesaling activities related to canned meat, fish and seafood, and also excludes firms that wholesale industry products in conjunction with a variety of other grocery products.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.