Meat, Poultry and Smallgoods Wholesaling in New Zealand - Industry Research Report

Ram-Shackled: Restaurant Closures, Falling Meat Consumption and Weak Prices Have Starved Revenue

The Meat, Poultry and Smallgoods Wholesaling industry's performance has been volatile. Industry revenue is expected to fall at an annualised 5.3% over the five years through 2022-23, to total $1.05 billion. Volatile operating conditions, structural changes in the meat and poultry supply chains, and ongoing wholesale bypass have weighed on industry revenue. Industry revenue is anticipated to grow by 0.3% in 2022-23 as demand conditions improve following the pandemic. Consumer spending at food-service providers and demand for New Zealand meat in export markets are expected to recover in 2022-23, boosting industry demand.

Industry operators primarily wholesale fresh or frozen meat, bacon, ham, smallgoods, poultry or rabbit meat. Businesses generally purchase meat, poultry and smallgoods from meat processors and manufacturers and sell these products to retailers, with little or no additional processing beyond repackaging. The industry excludes the wholesale of canned meat and the wholesale of industry products in conjunction with a variety of other grocery products.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.