This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.Drink up: Energy drink producers will benefit from dipping demand for carbonated soft drinks
Energy drink producers have expanded robustly through the end of 2023, outperforming most other packaged beverage production industries. Beverage producers have benefited from boosted per capita disposable incomes, which has allowed consumers to steadily purchase industry goods, particularly as impulse purchases at convenience stores. However, health concerns regarding the safety of consuming energy drinks have deflated previous surges in demand for these products. Through the end of 2023, energy drink manufacturers saw an expansion in demand for their products, even during COVID-19. Specifically, revenue shot up 13.1% in 2020, because of an increase in energy drink consumption by consumers who felt more stress from e-exams, social isolation and other pandemic-related challenges during the time. Revenue will edge down 0.2% in 2023, however. Energy drink producer revenue will surge at a CAGR of 10.6% through the end of 2023 to reach $18.9 billion.
Energy drink producers manufacture soft drinks that help boost energy through various ingredients, including caffeine, vitamins and herbal supplements. Common vitamins and herbs include vitamin B, guarana and taurine.
Table of Contents
ABOUT THIS INDUSTRY- Industry Definition
- Main Activities
- Similar Industries
- Additional Resources
INDUSTRY PERFORMANCE
- Executive Summary
- Key External Drivers
- Current Performance
- Industry Outlook
- Industry Life Cycle
- Supply Chain
- Products & Services
- Demand Determinants
- Major Markets
- International Trade
- Business Locations
- Market Share Concentration
- Key Success Factors
- Cost Structure Benchmarks
- Basis of Competition
- Barriers to Entry
- Industry Globalization
OPERATING CONDITIONS
- Capital Intensity
- Technology & Systems
- Revenue Volatility
- Regulation & Policy
- Industry Assistance
- Industry Data
- Annual Change
- Key Ratios
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Monster Beverage Corporation
- Red Bull Gmbh
- Pepsico, Inc.
Methodology
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