Nursery Schools in the US - Industry Market Research Report

Building blocks: Fewer women in the workforce will cause the need for nursery schools to dip

Nursery schools are funded privately by households paying enrollment fees and publicly through state, local and federal funds subsidizing children's enrollment from lower-income families. A favorable broad economic landscape has bolstered demand. Falling unemployment increased demand for nursery schools as more parents became time-strapped while the number of higher-income households able to pay high for nursery school increased. However, these trends were interrupted and reversed. In 2020, COVID-19 forced businesses to close and many individuals became unemployed, thus having more free time to dedicate to their children, reducing industry demand. Unfortunately, losses experienced in 2020 contributed to industry-wide revenue falling at a CAGR of 1.3% over the past five years, totaling $10.0 billion in 2023 when revenue drops an estimated 0.5%.

This industry provides preschool education services, combined with day care, for children aged three and four. Establishments in this industry are private, but may receive funding from various sources, including state and federal grants. This industry excludes babysitting or infant care services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.