Vitamin and Supplement Manufacturing in Australia - Market Research Report (2014-2029)

Not-so-bitter pill: More international interest and less reliance on discounting will prop up profit

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

The recent performance of the Vitamin and Supplement Manufacturing industry reflects its international orientation. Rising export earnings drove industry growth as demand for Australian 'clean and green' vitamins and supplements from Asian consumers surged. In 2018-19, exports to China increased three-fold as Chinese consumers favoured Australian vitamin brands because of their reputation for safety. Buoyant sales in downstream unofficial daigou channels also promoted strong growth on the domestic front. However, subsequent regulatory changes in China regarding eCommerce sales and daigou trading changed buying patterns, as did travel restrictions implemented during the COVID-19 pandemic.

Vitamin and supplement manufacturers develop and produce goods that are consumed orally and contain one or more ingredients supplementing the diet. The industry excludes manufacturers of products used to prevent or treat illnesses. It also excludes companies that develop and market vitamins, but rely on contract manufacturers to produce them.