Office Supplies Dealers in Australia - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

Butterfly clip effect: Dealers are released from some competition squeeze as they transition online

Office supplies dealers have faced challenging trading conditions. Intense competition has led to heavy discounting between dealers, and has placed downward pressure on the price of stationery and general office supplies. Profitability has also suffered thanks to lower product margins and higher purchase costs. Yet, it hasn't all been bad news, with new technological developments enabling dealers to expand their product range. Greater investment in online platforms has also allowed dealers to connect with a broader range of customers. These trends have tempered the fall in sales, with revenue expected to drop at an annualised 0.2% over the five years through 2022-23, to $12.3 billion, including a dip of 1.7% in 2022-23.

Industry dealers sell office equipment, stationery, office furniture, computer hardware and other office-related supplies to businesses, government agencies and consumers. Industry firms include wholesalers, retailers and online-only operators. The industry excludes manufacturers and department stores.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.