India Packaged & RTD Tea Market Overview, 2022-28

Ready to Drink (Rtd) Tea Market Driven By Busy & Healthy Lifestyle of the Modern Indian Consumer.

This report gives an in-depth analysis of tea industry in India. Taste, convenience, price, and ingredients represent the most influential factors that determine demand for tea in India. Although demand for this hot beverage varies with region, several factors are driving growth including increasing health-consciousness, convenience, wide range of options, and customization to local tastes, among others. With consumers increasingly preferring novel, innovative and sophisticated products, branded packaged tea have taken centre stage. With the Indian consumption of tea rising at a rapid pace, especially among the young and busy population, demand for ready-to-drink tea has registered a significant rise over the years. Demand for ready-to-drink tea beverages is also gaining traction from the wellness and health claims made by popular brands.

According to India Packaged & RTD Tea Market Overview, 2022-2028”, packaged (organized) tea market captured more than half sales volume in 2016-17. Packaged tea market in India is segmented into four major segments such as traditional black tea, green tea and herbal/fruit tea and other tea such as instant tea, organic tea, white tea, oolong tea, etc. Among all these categories black tea is a dominant category in the Indian tea market, however green tea is also expanding its presence among young Indian consumers due to its several health benefits. Healthy growth is projected for the market in the coming years driven by increasing focus on health and wellness. Regular & lemon flavour green tea is most popular among young consumers. Packaged tea has strong brands like HUL, Tata Tea, Duncans Tea Limited in its category.

RTD tea market is expected to grow with a significant growth rate during forecast period. Lipton by HUL and Nestea by Nestle are the leading players into RTD tea category, whereas Lemon and Peach are the popular flavour in the category. The increasing consumer focus on health has led tea manufacturers to promote the benefits of antioxidants and flavonoids in the beverage. The preference for beverages with detox and de-stress benefits has also led to the emergence of specialist tea outlets. Urban population is more concerned about their lifestyle as compared to the rural population. The lifestyle of urban population is more fast-paced. Fast-paced lifestyle along with an aspiration to stay fit is attracting more and more people to consume ready-to-drink tea.

Key Product Types

• Packaged Tea (Branded)
• Ready-to-Drink (RTD) Tea

India Packaged & RTD Tea Market Overview, 2022-28” discusses the following aspects of packaged and RTD tea in India:

The report gives an in-depth understanding of packaged and RTD tea market in India:

• Global Tea Market Outlook
• Global Tea Market Size By Value & Forecast
• Global Tea Market Size By Volume & Forecast
• China Tea Market Size By Volume & Forecast
• India Tea Market Size By Volume & Forecast
• Turkey Tea Market Size By Volume & Forecast
• Global Tea Market Segmental Analysis: By Country
• India Tea Market Outlook
• India Tea Market Size By Value & Forecast
• India Tea Market Size By Volume & Forecast
• India Tea Market Segmental Analysis: By Category
• India Packaged Tea Market Size By Value & Forecast
• India Packaged Tea Market Size By Volume & Forecast
• India Packaged Tea Market Segmental Analysis: By Company, By Type, By Sales Channel
• India Ready-to-Drink Tea Market Size By Value & Forecast
• India Ready-to-Drink Tea Market Segmental Analysis: By Company, By Flavour
• India Unpackaged Tea Market Size By Value & Forecast
• India Unpackaged Tea Market Size By Volume & Forecast
• The key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of packaged and ready-to-drink tea in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.