Decorative and Specialty Paint Manufacturing in Australia - Industry Market Research Report

Brushing it off: Industry revenue has increased despite a cooling residential housing market

A range of factors have influenced the Decorative and Specialty Paint Manufacturing industry over the past five years. The industry relies mainly on demand from households, and painters and decorators. These markets usually purchase industry products when a newly constructed dwelling needs to be painted or when a property changes ownership. Therefore, activity in Australia's residential construction sector and renovation markets often filters upstream, influencing demand for architectural and decorative (A&D) paints that the industry produces. Consumer sentiment also influences the industry's performance. When consumer sentiment is positive, households are more likely to make large investments and discretionary purchases. This trend typically increases renovation activity, driving demand for paint and increasing non-essential purchases of products, such as specialty paints. Companies in the industry primarily manufacture decorative paints, including architectural paints that households, DIY enthusiasts and some commercial operators use. The industry also manufactures specialty paints, such as artists’ colours and casein paints. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.